Rachael Ray Nutrish Consumer Insights

Who buys Rachael Ray Nutrish? Rachael Ray Nutrish consumers are generally median income, Caucasian, and adolescent age. Rachael Ray Nutrish consumers are more likely to purchase Rachael Ray Nutrish during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Rachael Ray Nutrish Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.48
% of Basket $ (median)
14.3%
Total Basket $ (median)
$59.43

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rachael Ray Nutrish Consumer Demographics

demographic
index
Female
101
Male
89
<24
118
25-34
97
35-44
96
45-54
104
55-64
115
65+
105
African American
49
Asian
44
Caucasian
111
Hispanic
80
demographic
index
Has Kids
84
No Kids
136
- $20k
102
$20k-40k
97
$40k-60k
115
$60k-80k
121
$80k-100k
96
$100k-125k
89
$125k +
63
No College
125
College
102
Adv. Degree
62

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Rachael Ray Nutrish Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.5x
Febreze 6.2x
TRESemme 4.7x
Gain 4.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
367

Where is Rachael Ray Nutrish Purchased?

channels
index
Club
0
Dollar
8
Drug
17
Food
45
Gas & Convenience
1
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Lean Cuisine 1.5x
Maxwell House 1.5x
Progresso 1.4x

How Did They Pay?

method
index
Cash
89
Credit
92
Debit
122
Food Stamps
41

When is Rachael Ray Nutrish Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.2%
Wed
11.6%
Thu
12.1%
Fri
15.4%
Sat
19.0%
time of day
Morning
13.3%
Noon
15.4%
Afternoon
32.5%
Evening
30.5%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rachael Ray Nutrish consumers purchase?

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Why do Rachael Ray Nutrish consumers try new brands?

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Where do Rachael Ray Nutrish consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rachael Ray Nutrish Target Market

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Who actually buys Rachael Ray Nutrish? Do these consumers match the intended target market of Rachael Ray Nutrish?

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What motivates the target market to purchase Rachael Ray Nutrish?

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What other target market should Rachael Ray Nutrish look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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