Rachael Ray Nutrish Consumer Insights

Who buys Rachael Ray Nutrish?

A Rachael Ray Nutrish consumer is generally median income, Caucasian, and adolescent age. Rachael Ray Nutrish consumers are more likely to purchase Rachael Ray Nutrish during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

Rachael Ray Nutrish Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.48
% of Basket $ (median)
14.3%
Total Basket $ (median)
$59.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rachael Ray Nutrish Consumer Demographics

demographic
index
Female
101
Male
89
<24
118
25-34
97
35-44
96
45-54
104
55-64
115
65+
105
African American
49
Asian
44
Caucasian
111
Hispanic
80
demographic
index
Has Kids
84
No Kids
136
- $20k
102
$20k-40k
97
$40k-60k
115
$60k-80k
121
$80k-100k
96
$100k-125k
89
$125k +
63
No College
125
College
102
Adv. Degree
62

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Rachael Ray Nutrish Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.5x
Febreze 6.2x
TRESemme 4.7x
Gain 4.4x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
367

Where is Rachael Ray Nutrish Purchased?

channels
index
Club
0
Dollar
8
Drug
17
Food
45
Gas & Convenience
1
Mass
183
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.7x
Lean Cuisine 1.5x
Maxwell House 1.5x
Progresso 1.4x

How Did They Pay?

method
index
Cash
89
Credit
92
Debit
122
Food Stamps
41

When is Rachael Ray Nutrish Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.2%
Wed
11.6%
Thu
12.1%
Fri
15.4%
Sat
19.0%
time of day
Morning
13.3%
Noon
15.4%
Afternoon
32.5%
Evening
30.5%
Late
8.3%

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Better understand Rachael Ray Nutrish consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Rachael Ray Nutrish consumers switch to?

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Why do consumers stop buying Rachael Ray Nutrish products?

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Which retailers do Rachael Ray Nutrish shoppers prefer to shop at?

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What motivates consumers to try Rachael Ray Nutrish products?

Research the Rachael Ray Nutrish Target Market

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Who actually buys Rachael Ray Nutrish? Do these consumers match the intended target market of Rachael Ray Nutrish?

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What motivates the target market to buy Rachael Ray Nutrish?

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What other target market should Rachael Ray Nutrish look at?

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Which other brands have a similar target market?

About Our Rachael Ray Nutrish Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.