Rachael Ray Nutrish Healthy Weight Consumer Insights

Who buys Rachael Ray Nutrish Healthy Weight? A Rachael Ray Nutrish Healthy Weight consumer is generally slightly lower income, Caucasian, and adolescent age. Rachael Ray Nutrish Healthy Weight consumers are more likely to purchase Rachael Ray Nutrish Healthy Weight during larger pantry stocking trips. Brands such as Vlasic, Totino's Party Pizza, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Rachael Ray Nutrish Healthy Weight Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.83
% of Basket $ (median)
23.0%
Total Basket $ (median)
$68.91

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  • Recent demographic data

Rachael Ray Nutrish Healthy Weight Consumer Demographics

demographic
index
Female
100
Male
104
<24
131
25-34
102
35-44
91
45-54
110
55-64
113
65+
59
African American
61
Asian
19
Caucasian
114
Hispanic
53
demographic
index
Has Kids
88
No Kids
127
- $20k
110
$20k-40k
115
$40k-60k
117
$60k-80k
114
$80k-100k
104
$100k-125k
67
$125k +
51
No College
126
College
104
Adv. Degree
53

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Rachael Ray Nutrish Healthy Weight Basket Affinity & Size

brand
basket affinity
Vlasic 7.3x
Totino's Party Pizza 5.9x
Scott 5.5x
Silk 5.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
148
Pantry Stocking (21+ Items)
335

Where is Rachael Ray Nutrish Healthy Weight Purchased?

channels
index
Club
2
Drug
14
Food
21
Mass
201
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.7x
International Delight 1.6x
Sunny Meadow 1.6x
Arnold 1.6x

How Did They Pay?

method
index
Cash
88
Credit
93
Debit
121
Food Stamps
59

When is Rachael Ray Nutrish Healthy Weight Purchased?

day of week
Sun
18.0%
Mon
13.6%
Tue
12.8%
Wed
10.9%
Thu
10.2%
Fri
15.3%
Sat
19.2%
time of day
Morning
12.7%
Noon
15.6%
Afternoon
32.1%
Evening
31.8%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rachael Ray Nutrish Healthy Weight consumers purchase?

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Why do Rachael Ray Nutrish Healthy Weight consumers try new brands?

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Where do Rachael Ray Nutrish Healthy Weight consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rachael Ray Nutrish Healthy Weight Target Market

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Who actually buys Rachael Ray Nutrish Healthy Weight? Do these consumers match the intended target market of Rachael Ray Nutrish Healthy Weight?

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What motivates the target market to purchase Rachael Ray Nutrish Healthy Weight?

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What other target market should Rachael Ray Nutrish Healthy Weight look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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