Rachael Ray Nutrish Zero Grain Consumer Insights

Who buys Rachael Ray Nutrish Zero Grain? A Rachael Ray Nutrish Zero Grain consumer is generally median income, Caucasian, and senior age. Rachael Ray Nutrish Zero Grain consumers are more likely to purchase Rachael Ray Nutrish Zero Grain during larger pantry stocking trips. Brands such as Yoplait Light, Sunbeam, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Rachael Ray Nutrish Zero Grain Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$22.98
% of Basket $ (median)
23.8%
Total Basket $ (median)
$96.43

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rachael Ray Nutrish Zero Grain Consumer Demographics

demographic
index
Female
102
Male
78
<24
79
25-34
69
35-44
117
45-54
98
55-64
115
65+
139
African American
15
Asian
44
Caucasian
114
Hispanic
83
demographic
index
Has Kids
84
No Kids
137
- $20k
80
$20k-40k
60
$40k-60k
91
$60k-80k
169
$80k-100k
112
$100k-125k
101
$125k +
65
No College
122
College
101
Adv. Degree
67

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Rachael Ray Nutrish Zero Grain Basket Affinity & Size

brand
basket affinity
Yoplait Light 9.5x
Sunbeam 9.1x
Scott 8.1x
Bertolli 6.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
327

Where is Rachael Ray Nutrish Zero Grain Purchased?

channels
index
Drug
26
Food
1
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Taylor Farms 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
67
Credit
98
Debit
132
Food Stamps
12

When is Rachael Ray Nutrish Zero Grain Purchased?

day of week
Sun
14.9%
Mon
12.7%
Tue
11.6%
Wed
12.3%
Thu
11.1%
Fri
17.3%
Sat
20.1%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
31.9%
Evening
28.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rachael Ray Nutrish Zero Grain consumers purchase?

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Why do Rachael Ray Nutrish Zero Grain consumers try new brands?

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Where do Rachael Ray Nutrish Zero Grain consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rachael Ray Nutrish Zero Grain Target Market

Arrow and target

Who actually buys Rachael Ray Nutrish Zero Grain? Do these consumers match the intended target market of Rachael Ray Nutrish Zero Grain?

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What motivates the target market to purchase Rachael Ray Nutrish Zero Grain?

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What other target market should Rachael Ray Nutrish Zero Grain look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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