Rachael Ray Nutrish Zero Grain Consumer Insights

Who buys Rachael Ray Nutrish Zero Grain?

A Rachael Ray Nutrish Zero Grain consumer is generally median income, Caucasian, and senior age. Rachael Ray Nutrish Zero Grain consumers are more likely to purchase Rachael Ray Nutrish Zero Grain during larger pantry stocking trips. Brands such as Yoplait Light, Sunbeam, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Rachael Ray Nutrish Zero Grain Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$22.98
% of Basket $ (median)
23.8%
Total Basket $ (median)
$96.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rachael Ray Nutrish Zero Grain Consumer Demographics

demographic
index
Female
102
Male
78
<24
79
25-34
69
35-44
117
45-54
98
55-64
115
65+
139
African American
15
Asian
44
Caucasian
114
Hispanic
83
demographic
index
Has Kids
84
No Kids
137
- $20k
80
$20k-40k
60
$40k-60k
91
$60k-80k
169
$80k-100k
112
$100k-125k
101
$125k +
65
No College
122
College
101
Adv. Degree
67

Understand Rachael Ray Nutrish Zero Grain Consumer Behavior

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Rachael Ray Nutrish Zero Grain Basket Affinity & Size

brand
basket affinity
Yoplait Light 9.5x
Sunbeam 9.1x
Scott 8.1x
Bertolli 6.5x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
327

Where is Rachael Ray Nutrish Zero Grain Purchased?

channels
index
Drug
26
Food
1
Mass
215
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Taylor Farms 1.7x
Kelloggs Frosted Mini Wheat 1.7x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
67
Credit
98
Debit
132
Food Stamps
12

When is Rachael Ray Nutrish Zero Grain Purchased?

day of week
Sun
14.9%
Mon
12.7%
Tue
11.6%
Wed
12.3%
Thu
11.1%
Fri
17.3%
Sat
20.1%
time of day
Morning
15.5%
Noon
15.9%
Afternoon
31.9%
Evening
28.4%
Late
8.2%

About Our Rachael Ray Nutrish Zero Grain Consumer Insights

How do we know who buys Rachael Ray Nutrish Zero Grain? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rachael Ray Nutrish Zero Grain consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.