Ragu Consumer Insights

Who buys Ragu? A Ragu consumer is generally very low income, African American, and adolescent age. Ragu consumers are more likely to purchase Ragu during larger pantry stocking trips. Brands such as Barilla, Chef Boyardee, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. Sample consumer insights data below.

Ragu Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.8%
Total Basket $ (median)
$62.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ragu Consumer Demographics

demographic
index
Female
101
Male
90
<24
108
25-34
102
35-44
103
45-54
99
55-64
86
65+
71
African American
144
Asian
85
Caucasian
100
Hispanic
99
demographic
index
Has Kids
106
No Kids
87
- $20k
112
$20k-40k
111
$40k-60k
109
$60k-80k
106
$80k-100k
95
$100k-125k
87
$125k +
71
No College
115
College
99
Adv. Degree
87

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Ragu Basket Affinity & Size

brand
basket affinity
Barilla 6.3x
Chef Boyardee 4.8x
Kraft Macaroni & Cheese 4.1x
Old El Paso 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
492

Where is Ragu Purchased?

channels
index
Club
47
Dollar
76
Drug
31
Food
163
Gas & Convenience
10
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Blue Bonnet 1.3x
Pop-Tarts 1.3x

How Did They Pay?

method
index
Cash
101
Credit
88
Debit
99
Food Stamps
192

When is Ragu Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.4%
Wed
12.2%
Thu
11.9%
Fri
14.5%
Sat
17.3%
time of day
Morning
14.0%
Noon
16.4%
Afternoon
35.6%
Evening
28.2%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ragu consumers purchase?

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Why do Ragu consumers try new brands?

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Where do Ragu consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ragu Target Market

Arrow and target

Who actually buys Ragu? Do these consumers match the intended target market of Ragu?

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What motivates the target market to purchase Ragu?

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What other target market should Ragu look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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