Ragu Consumer Insights

Who buys Ragu?

A Ragu consumer is generally very low income, African American, and adolescent age. Ragu consumers are more likely to purchase Ragu during larger pantry stocking trips. Brands such as Barilla, Chef Boyardee, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. See sample consumer insights data below.

Ragu Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.8%
Total Basket $ (median)
$62.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ragu Consumer Demographics

demographic
index
Female
101
Male
90
<24
108
25-34
102
35-44
103
45-54
99
55-64
86
65+
71
African American
144
Asian
85
Caucasian
100
Hispanic
99
demographic
index
Has Kids
106
No Kids
87
- $20k
112
$20k-40k
111
$40k-60k
109
$60k-80k
106
$80k-100k
95
$100k-125k
87
$125k +
71
No College
115
College
99
Adv. Degree
87

Understand Ragu Consumer Behavior

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Ragu Basket Affinity & Size

brand
basket affinity
Barilla 6.3x
Chef Boyardee 4.8x
Kraft Macaroni & Cheese 4.1x
Old El Paso 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
492

Where is Ragu Purchased?

channels
index
Club
47
Dollar
76
Drug
31
Food
163
Gas & Convenience
10
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.3x
Armour 1.3x
Blue Bonnet 1.3x
Pop-Tarts 1.3x

How Did They Pay?

method
index
Cash
101
Credit
88
Debit
99
Food Stamps
192

When is Ragu Purchased?

day of week
Sun
18.3%
Mon
13.4%
Tue
12.4%
Wed
12.2%
Thu
11.9%
Fri
14.5%
Sat
17.3%
time of day
Morning
14.0%
Noon
16.4%
Afternoon
35.6%
Evening
28.2%
Late
5.8%

About Our Ragu Consumer Insights

How do we know who buys Ragu? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ragu consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.