Ragu' Chunky Consumer Insights

Who buys Ragu' Chunky? Ragu' Chunky consumers are generally very low income, African American, and older age. Ragu' Chunky consumers are more likely to purchase Ragu' Chunky during larger pantry stocking trips. Brands such as Taylor Farms, Shedd's Country Crock, and Kellogg's also tend to be purchased in the same trip. Sample consumer insights data below.

Ragu' Chunky Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.53
% of Basket $ (median)
4.8%
Total Basket $ (median)
$74.23

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  • Recent demographic data

Ragu' Chunky Consumer Demographics

demographic
index
Female
100
Male
101
<24
85
25-34
100
35-44
104
45-54
89
55-64
125
65+
66
African American
200
Asian
91
Caucasian
96
Hispanic
81
demographic
index
Has Kids
106
No Kids
85
- $20k
125
$20k-40k
107
$40k-60k
99
$60k-80k
117
$80k-100k
88
$100k-125k
79
$125k +
85
No College
107
College
100
Adv. Degree
94

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Ragu' Chunky Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.2x
Shedd's Country Crock 6.2x
Kellogg's 6.1x
Barilla 6.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
410

Where is Ragu' Chunky Purchased?

channels
index
Club
442
Dollar
2
Drug
109
Food
139
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Bud Light 1.6x
Natures Own 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
80
Credit
89
Debit
105
Food Stamps
233

When is Ragu' Chunky Purchased?

day of week
Sun
17.8%
Mon
13.8%
Tue
11.6%
Wed
12.4%
Thu
11.1%
Fri
14.2%
Sat
19.2%
time of day
Morning
15.6%
Noon
18.5%
Afternoon
36.1%
Evening
27.2%
Late
2.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ragu' Chunky consumers purchase?

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Why do Ragu' Chunky consumers try new brands?

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Where do Ragu' Chunky consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ragu' Chunky Target Market

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Who actually buys Ragu' Chunky? Do these consumers match the intended target market of Ragu' Chunky?

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What motivates the target market to purchase Ragu' Chunky?

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What other target market should Ragu' Chunky look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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