Ragu' Chunky Consumer Insights

Who buys Ragu' Chunky?

A Ragu' Chunky consumer is generally very low income, African American, and older age. Ragu' Chunky consumers are more likely to purchase Ragu' Chunky during larger pantry stocking trips. Brands such as Taylor Farms, Shedd's Country Crock, and Kellogg's also tend to be purchased in the same trip. See sample consumer insights data below.

Ragu' Chunky Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.53
% of Basket $ (median)
4.8%
Total Basket $ (median)
$74.23

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ragu' Chunky Consumer Demographics

demographic
index
Female
100
Male
101
<24
85
25-34
100
35-44
104
45-54
89
55-64
125
65+
66
African American
200
Asian
91
Caucasian
96
Hispanic
81
demographic
index
Has Kids
106
No Kids
85
- $20k
125
$20k-40k
107
$40k-60k
99
$60k-80k
117
$80k-100k
88
$100k-125k
79
$125k +
85
No College
107
College
100
Adv. Degree
94

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Ragu' Chunky Basket Affinity & Size

brand
basket affinity
Taylor Farms 7.2x
Shedd's Country Crock 6.2x
Kellogg's 6.1x
Barilla 6.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
410

Where is Ragu' Chunky Purchased?

channels
index
Club
442
Dollar
2
Drug
109
Food
139
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Bud Light 1.6x
Natures Own 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
80
Credit
89
Debit
105
Food Stamps
233

When is Ragu' Chunky Purchased?

day of week
Sun
17.8%
Mon
13.8%
Tue
11.6%
Wed
12.4%
Thu
11.1%
Fri
14.2%
Sat
19.2%
time of day
Morning
15.6%
Noon
18.5%
Afternoon
36.1%
Evening
27.2%
Late
2.6%

Get More Ragu' Chunky Data

Contact us for the latest Ragu' Chunky consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ragu' Chunky consumers switch to?

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Why do consumers stop buying Ragu' Chunky products?

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Which retailers do Ragu' Chunky shoppers prefer to shop at?

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What motivates consumers to try Ragu' Chunky products?

Research the Ragu' Chunky Target Market

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Who actually buys Ragu' Chunky? Do these consumers match the intended target market of Ragu' Chunky?

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What motivates the target market to purchase Ragu' Chunky?

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What other target market should Ragu' Chunky look at?

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Which other brands have a similar target market?

About Our Ragu' Chunky Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.