Ragu' Pizza Quick Consumer Insights

Who buys Ragu' Pizza Quick? A Ragu' Pizza Quick consumer is generally higher income, Caucasian, and lower middle age. Ragu' Pizza Quick consumers are more likely to purchase Ragu' Pizza Quick during larger pantry stocking trips. Brands such as Archer Farms, Hormel, and Old El Paso also tend to be purchased in the same trip. Sample consumer insights data below.

Ragu' Pizza Quick Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.58
% of Basket $ (median)
2.2%
Total Basket $ (median)
$70.54

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ragu' Pizza Quick Consumer Demographics

demographic
index
Female
101
Male
89
<24
78
25-34
101
35-44
108
45-54
105
55-64
71
65+
42
African American
58
Asian
47
Caucasian
113
Hispanic
68
demographic
index
Has Kids
108
No Kids
82
- $20k
76
$20k-40k
86
$40k-60k
94
$60k-80k
102
$80k-100k
106
$100k-125k
119
$125k +
118
No College
82
College
100
Adv. Degree
121

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Ragu' Pizza Quick Basket Affinity & Size

brand
basket affinity
Archer Farms 16.8x
Hormel 13.4x
Old El Paso 6.4x
Green Giant 5.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
521

Where is Ragu' Pizza Quick Purchased?

channels
index
Dollar
2
Drug
3
Food
92
Gas & Convenience
4
Mass
151
regions
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What Else Do They Buy?

brand
household affinity
Archer Farms 1.7x
General Mills Fiber One 1.6x
Jennie-O 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
64
Credit
82
Debit
120
Food Stamps
133

When is Ragu' Pizza Quick Purchased?

day of week
Sun
18.2%
Mon
11.5%
Tue
12.1%
Wed
11.7%
Thu
11.3%
Fri
15.7%
Sat
19.4%
time of day
Morning
15.6%
Noon
17.6%
Afternoon
35.7%
Evening
26.6%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ragu' Pizza Quick consumers purchase?

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Why do Ragu' Pizza Quick consumers try new brands?

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Where do Ragu' Pizza Quick consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ragu' Pizza Quick Target Market

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Who actually buys Ragu' Pizza Quick? Do these consumers match the intended target market of Ragu' Pizza Quick?

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What motivates the target market to purchase Ragu' Pizza Quick?

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What other target market should Ragu' Pizza Quick look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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