Ragu' Robusto! Consumer Insights

Who buys Ragu' Robusto!?

A Ragu' Robusto! consumer is generally slightly lower income, African American, and adolescent age. Ragu' Robusto! consumers are more likely to purchase Ragu' Robusto! during larger pantry stocking trips. Brands such as Barilla, Totino's Party Pizza, and Velveeta also tend to be purchased in the same trip. See sample consumer insights data below.

Ragu' Robusto! Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.77
% of Basket $ (median)
2.8%
Total Basket $ (median)
$62.50

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ragu' Robusto! Consumer Demographics

demographic
index
Female
101
Male
90
<24
114
25-34
114
35-44
100
45-54
94
55-64
78
65+
63
African American
159
Asian
71
Caucasian
103
Hispanic
73
demographic
index
Has Kids
105
No Kids
90
- $20k
108
$20k-40k
112
$40k-60k
115
$60k-80k
110
$80k-100k
96
$100k-125k
87
$125k +
57
No College
110
College
102
Adv. Degree
79

Understand Ragu' Robusto! Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ragu' Robusto! Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Totino's Party Pizza 4.9x
Velveeta 4.9x
Maruchan Ramen 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
540

Where is Ragu' Robusto! Purchased?

channels
index
Dollar
17
Drug
44
Food
92
Gas & Convenience
1
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x
Yoplait Light 1.4x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
101
Credit
89
Debit
95
Food Stamps
221

When is Ragu' Robusto! Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
12.3%
Wed
11.6%
Thu
12.1%
Fri
14.3%
Sat
18.0%
time of day
Morning
12.6%
Noon
16.3%
Afternoon
35.0%
Evening
29.6%
Late
6.4%

Get More Ragu' Robusto! Data

Contact us for the latest Ragu' Robusto! consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Ragu' Robusto! consumers switch to?

Stop sign

Why do consumers stop buying Ragu' Robusto! products?

Store front

Which retailers do Ragu' Robusto! shoppers prefer to shop at?

Sale sign

What motivates consumers to try Ragu' Robusto! products?

Research the Ragu' Robusto! Target Market

Arrow and target

Who actually buys Ragu' Robusto!? Do these consumers match the intended target market of Ragu' Robusto!?

Thought bubble

What motivates the target market to buy Ragu' Robusto!?

Magnifying glass

What other target market should Ragu' Robusto! look at?

Venn diagram

Which other brands have a similar target market?

About Our Ragu' Robusto! Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.