Ragu' Robusto! Consumer Insights

Who buys Ragu' Robusto!? A Ragu' Robusto! consumer is generally slightly lower income, African American, and adolescent age. Ragu' Robusto! consumers are more likely to purchase Ragu' Robusto! during larger pantry stocking trips. Brands such as Barilla, Totino's Party Pizza, and Velveeta also tend to be purchased in the same trip. Sample consumer insights data below.

Ragu' Robusto! Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.77
% of Basket $ (median)
2.8%
Total Basket $ (median)
$62.50

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ragu' Robusto! Consumer Demographics

demographic
index
Female
101
Male
90
<24
114
25-34
114
35-44
100
45-54
94
55-64
78
65+
63
African American
159
Asian
71
Caucasian
103
Hispanic
73
demographic
index
Has Kids
105
No Kids
90
- $20k
108
$20k-40k
112
$40k-60k
115
$60k-80k
110
$80k-100k
96
$100k-125k
87
$125k +
57
No College
110
College
102
Adv. Degree
79

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Ragu' Robusto! Basket Affinity & Size

brand
basket affinity
Barilla 5.3x
Totino's Party Pizza 4.9x
Velveeta 4.9x
Maruchan Ramen 4.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
122
Pantry Stocking (21+ Items)
540

Where is Ragu' Robusto! Purchased?

channels
index
Dollar
17
Drug
44
Food
92
Gas & Convenience
1
Mass
144
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x
Yoplait Light 1.4x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
101
Credit
89
Debit
95
Food Stamps
221

When is Ragu' Robusto! Purchased?

day of week
Sun
18.7%
Mon
13.0%
Tue
12.3%
Wed
11.6%
Thu
12.1%
Fri
14.3%
Sat
18.0%
time of day
Morning
12.6%
Noon
16.3%
Afternoon
35.0%
Evening
29.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ragu' Robusto! consumers purchase?

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Why do Ragu' Robusto! consumers try new brands?

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Where do Ragu' Robusto! consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ragu' Robusto! Target Market

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Who actually buys Ragu' Robusto!? Do these consumers match the intended target market of Ragu' Robusto!?

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What motivates the target market to purchase Ragu' Robusto!?

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What other target market should Ragu' Robusto! look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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