Raid Consumer Insights

Who buys Raid?

A Raid consumer is generally very low income, African American, and adolescent age. Raid consumers are more likely to purchase Raid during larger pantry stocking trips. Brands such as Clorox, Swiffer, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Raid Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.74
% of Basket $ (median)
11.4%
Total Basket $ (median)
$41.71

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Raid Consumer Demographics

demographic
index
Female
99
Male
114
<24
158
25-34
110
35-44
88
45-54
94
55-64
112
65+
122
African American
160
Asian
113
Caucasian
90
Hispanic
141
demographic
index
Has Kids
92
No Kids
119
- $20k
156
$20k-40k
139
$40k-60k
105
$60k-80k
94
$80k-100k
78
$100k-125k
73
$125k +
60
No College
121
College
100
Adv. Degree
78

Understand Raid Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Raid Basket Affinity & Size

brand
basket affinity
Clorox 6.4x
Swiffer 6.3x
Febreze 6.3x
Lysol 5.8x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
281

Where is Raid Purchased?

channels
index
Club
18
Dollar
408
Drug
81
Food
35
Gas & Convenience
3
Mass
161
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.4x
Red Bull 1.3x
Monster Energy 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
110
Credit
89
Debit
107
Food Stamps
71

When is Raid Purchased?

day of week
Sun
16.4%
Mon
12.8%
Tue
13.4%
Wed
12.0%
Thu
12.6%
Fri
14.9%
Sat
17.9%
time of day
Morning
15.5%
Noon
16.2%
Afternoon
32.9%
Evening
26.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Raid consumers purchase?

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Why do Raid consumers try new brands?

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Where do Raid consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Raid Target Market

Arrow and target

Who actually buys Raid? Do these consumers match the intended target market of Raid?

Thought bubble

What motivates the target market to purchase Raid?

magnifying glass

What other target market should Raid look at?

venn diagram

Which other brands have a similar target market?

About Our Raid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.