Rainbo Consumer Insights

Who buys Rainbo?

A Rainbo consumer is generally very high income, Hispanic, and senior age. Rainbo consumers are more likely to purchase Rainbo during larger pantry stocking trips. Brands such as Bar-S, Kraft Singles, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Rainbo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.8%
Total Basket $ (median)
$64.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rainbo Consumer Demographics

demographic
index
Female
101
Male
90
<24
109
25-34
96
35-44
97
45-54
108
55-64
94
65+
124
African American
71
Asian
128
Caucasian
80
Hispanic
236
demographic
index
Has Kids
111
No Kids
74
- $20k
101
$20k-40k
89
$40k-60k
104
$60k-80k
100
$80k-100k
87
$100k-125k
100
$125k +
122
No College
108
College
105
Adv. Degree
67

Understand Rainbo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Rainbo Basket Affinity & Size

brand
basket affinity
Bar-S 9.0x
Kraft Singles 6.8x
Totino's Pizza Rolls 6.3x
Oroweat 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
430

Where is Rainbo Purchased?

channels
index
Beauty
2
Club
164
Dollar
17
Drug
1
Food
78
Gas & Convenience
6
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.0x
Oroweat 2.0x
Bar-S 1.9x
King's Hawaiian 1.6x

How Did They Pay?

method
index
Cash
146
Credit
56
Debit
116
Food Stamps
129

When is Rainbo Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
12.3%
Wed
11.1%
Thu
11.5%
Fri
15.4%
Sat
19.3%
time of day
Morning
14.6%
Noon
15.4%
Afternoon
33.6%
Evening
29.3%
Late
7.0%

About Our Rainbo Consumer Insights

How do we know who buys Rainbo? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rainbo consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.