Rainbo Consumer Insights

Who buys Rainbo?

A Rainbo consumer is generally very high income, Hispanic, and senior age. Rainbo consumers are more likely to purchase Rainbo during larger pantry stocking trips. Brands such as Bar-S, Kraft Singles, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Rainbo Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.8%
Total Basket $ (median)
$64.54

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rainbo Consumer Demographics

demographic
index
Female
101
Male
90
<24
109
25-34
96
35-44
97
45-54
108
55-64
94
65+
124
African American
71
Asian
128
Caucasian
80
Hispanic
236
demographic
index
Has Kids
111
No Kids
74
- $20k
101
$20k-40k
89
$40k-60k
104
$60k-80k
100
$80k-100k
87
$100k-125k
100
$125k +
122
No College
108
College
105
Adv. Degree
67

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Rainbo Basket Affinity & Size

brand
basket affinity
Bar-S 9.0x
Kraft Singles 6.8x
Totino's Pizza Rolls 6.3x
Oroweat 6.3x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
430

Where is Rainbo Purchased?

channels
index
Beauty
2
Club
164
Dollar
17
Drug
1
Food
78
Gas & Convenience
6
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.0x
Oroweat 2.0x
Bar-S 1.9x
King's Hawaiian 1.6x

How Did They Pay?

method
index
Cash
146
Credit
56
Debit
116
Food Stamps
129

When is Rainbo Purchased?

day of week
Sun
17.6%
Mon
12.8%
Tue
12.3%
Wed
11.1%
Thu
11.5%
Fri
15.4%
Sat
19.3%
time of day
Morning
14.6%
Noon
15.4%
Afternoon
33.6%
Evening
29.3%
Late
7.0%

Get More Rainbo Data

Better understand Rainbo consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Rainbo consumers switch to?

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Why do consumers stop buying Rainbo products?

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Which retailers do Rainbo shoppers prefer to shop at?

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What motivates consumers to try Rainbo products?

Research the Rainbo Target Market

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Who actually buys Rainbo? Do these consumers match the intended target market of Rainbo?

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What motivates the target market to buy Rainbo?

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What other target market should Rainbo look at?

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Which other brands have a similar target market?

About Our Rainbo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.