Raisin Bran Consumer Insights

Who buys Raisin Bran?

A Raisin Bran consumer is generally slightly higher income, African American, and senior age. Raisin Bran consumers are more likely to purchase Raisin Bran during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Kelloggs Frosted Flakes, and Kelloggs Froot Loops also tend to be purchased in the same trip. See sample consumer insights data below.

Raisin Bran Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
5.3%
Total Basket $ (median)
$66.08

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raisin Bran Consumer Demographics

demographic
index
Female
99
Male
108
<24
82
25-34
84
35-44
96
45-54
108
55-64
138
65+
176
African American
116
Asian
61
Caucasian
106
Hispanic
77
demographic
index
Has Kids
93
No Kids
117
- $20k
93
$20k-40k
91
$40k-60k
96
$60k-80k
106
$80k-100k
113
$100k-125k
106
$125k +
95
No College
94
College
100
Adv. Degree
106

Understand Raisin Bran Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Raisin Bran Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
442

Where is Raisin Bran Purchased?

channels
index
Club
124
Dollar
134
Drug
98
Food
134
Gas & Convenience
11
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Kelloggs Frosted Mini Wheat 1.5x
Nabisco Triscuit 1.3x
Kelloggs Frosted Flakes 1.3x
Perdue 1.3x

How Did They Pay?

method
index
Cash
104
Credit
105
Debit
93
Food Stamps
107

When is Raisin Bran Purchased?

day of week
Sun
18.0%
Mon
14.0%
Tue
12.2%
Wed
12.0%
Thu
11.8%
Fri
14.8%
Sat
17.2%
time of day
Morning
15.3%
Noon
16.7%
Afternoon
35.0%
Evening
26.8%
Late
6.2%

About Our Raisin Bran Consumer Insights

How do we know who buys Raisin Bran? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Raisin Bran consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.