Raisinets Consumer Insights

Who buys Raisinets?

A Raisinets consumer is generally lower income, African American, and older age. Raisinets consumers are more likely to purchase Raisinets during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Raisinets Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$17.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raisinets Consumer Demographics

demographic
index
Female
101
Male
94
<24
109
25-34
95
35-44
92
45-54
104
55-64
138
65+
107
African American
130
Asian
70
Caucasian
103
Hispanic
93
demographic
index
Has Kids
94
No Kids
113
- $20k
103
$20k-40k
124
$40k-60k
109
$60k-80k
92
$80k-100k
96
$100k-125k
87
$125k +
79
No College
114
College
100
Adv. Degree
83

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Raisinets Basket Affinity & Size

brand
basket affinity
Skittles 15.9x
M&M's 9.4x
Twizzlers 9.1x
Kit Kat 5.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
248

Where is Raisinets Purchased?

channels
index
Beauty
5
Club
6
Dollar
829
Drug
181
Food
44
Gas & Convenience
40
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
126
Credit
92
Debit
94
Food Stamps
117

When is Raisinets Purchased?

day of week
Sun
14.7%
Mon
12.5%
Tue
12.4%
Wed
12.5%
Thu
13.8%
Fri
15.8%
Sat
18.2%
time of day
Morning
12.8%
Noon
15.7%
Afternoon
34.5%
Evening
29.1%
Late
7.9%

Get More Raisinets Data

Contact us for the latest Raisinets consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Raisinets consumers switch to?

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Why do consumers stop buying Raisinets products?

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Which retailers do Raisinets shoppers prefer to shop at?

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What motivates consumers to try Raisinets products?

Research the Raisinets Target Market

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Who actually buys Raisinets? Do these consumers match the intended target market of Raisinets?

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What motivates the target market to buy Raisinets?

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What other target market should Raisinets look at?

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Which other brands have a similar target market?

About Our Raisinets Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.