Rao's Homemade Consumer Insights

Who buys Rao's Homemade?

A Rao's Homemade consumer is generally very high income, Caucasian, and senior age. Rao's Homemade consumers are more likely to purchase Rao's Homemade during larger pantry stocking trips. Brands such as Perdue, Barilla, and Snyders Of Hanover also tend to be purchased in the same trip. See sample consumer insights data below.

Rao's Homemade Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.59
% of Basket $ (median)
9.1%
Total Basket $ (median)
$93.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rao's Homemade Consumer Demographics

demographic
index
Female
98
Male
115
<24
112
25-34
74
35-44
99
45-54
124
55-64
93
65+
203
African American
31
Asian
98
Caucasian
109
Hispanic
73
demographic
index
Has Kids
96
No Kids
108
- $20k
62
$20k-40k
49
$40k-60k
51
$60k-80k
70
$80k-100k
98
$100k-125k
113
$125k +
310
No College
57
College
100
Adv. Degree
152

Understand Rao's Homemade Consumer Behavior

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Rao's Homemade Basket Affinity & Size

brand
basket affinity
Perdue 12.1x
Barilla 12.0x
Snyders Of Hanover 11.4x
Smart Balance 8.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
504

Where is Rao's Homemade Purchased?

channels
index
Club
0
Drug
20
Food
229
Gas & Convenience
7
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Horizon Organic 2.2x
Boars Head 2.1x
Smart Balance 2.0x

How Did They Pay?

method
index
Cash
75
Credit
148
Debit
78
Food Stamps
23

When is Rao's Homemade Purchased?

day of week
Sun
22.0%
Mon
16.0%
Tue
12.2%
Wed
11.5%
Thu
11.2%
Fri
12.0%
Sat
15.1%
time of day
Morning
14.0%
Noon
19.2%
Afternoon
40.3%
Evening
23.6%
Late
2.9%

Get More Rao's Homemade Data

Better understand Rao's Homemade consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Rao's Homemade consumers switch to?

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Why do consumers stop buying Rao's Homemade products?

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Which retailers do Rao's Homemade shoppers prefer to shop at?

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What motivates consumers to try Rao's Homemade products?

Research the Rao's Homemade Target Market

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Who actually buys Rao's Homemade? Do these consumers match the intended target market of Rao's Homemade?

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What motivates the target market to buy Rao's Homemade?

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What other target market should Rao's Homemade look at?

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Which other brands have a similar target market?

About Our Rao's Homemade Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.