Rao's Homemade Consumer Insights

Who buys Rao's Homemade?

A Rao's Homemade consumer is generally very high income, Caucasian, and senior age. Rao's Homemade consumers are more likely to purchase Rao's Homemade during larger pantry stocking trips. Brands such as Perdue, Barilla, and Snyders Of Hanover also tend to be purchased in the same trip. Sample consumer insights data below.

Rao's Homemade Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.59
% of Basket $ (median)
9.1%
Total Basket $ (median)
$93.94

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rao's Homemade Consumer Demographics

demographic
index
Female
98
Male
115
<24
112
25-34
74
35-44
99
45-54
124
55-64
93
65+
203
African American
31
Asian
98
Caucasian
109
Hispanic
73
demographic
index
Has Kids
96
No Kids
108
- $20k
62
$20k-40k
49
$40k-60k
51
$60k-80k
70
$80k-100k
98
$100k-125k
113
$125k +
310
No College
57
College
100
Adv. Degree
152

Understand Rao's Homemade Consumer Behavior

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Rao's Homemade Basket Affinity & Size

brand
basket affinity
Perdue 12.1x
Barilla 12.0x
Snyders Of Hanover 11.4x
Smart Balance 8.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
35
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
504

Where is Rao's Homemade Purchased?

channels
index
Club
0
Drug
20
Food
229
Gas & Convenience
7
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 2.2x
Horizon Organic 2.2x
Boars Head 2.1x
Smart Balance 2.0x

How Did They Pay?

method
index
Cash
75
Credit
148
Debit
78
Food Stamps
23

When is Rao's Homemade Purchased?

day of week
Sun
22.0%
Mon
16.0%
Tue
12.2%
Wed
11.5%
Thu
11.2%
Fri
12.0%
Sat
15.1%
time of day
Morning
14.0%
Noon
19.2%
Afternoon
40.3%
Evening
23.6%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rao's Homemade consumers purchase?

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Why do Rao's Homemade consumers try new brands?

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Where do Rao's Homemade consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rao's Homemade Target Market

Arrow and target

Who actually buys Rao's Homemade? Do these consumers match the intended target market of Rao's Homemade?

Thought bubble

What motivates the target market to purchase Rao's Homemade?

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What other target market should Rao's Homemade look at?

venn diagram

Which other brands have a similar target market?

About Our Rao's Homemade Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.