Rave (Cosmetics) Consumer Insights

Who buys Rave (Cosmetics)?

A Rave (Cosmetics) consumer is generally lower income, Hispanic, and older age. Rave (Cosmetics) consumers are more likely to purchase Rave (Cosmetics) during larger pantry stocking trips. Brands such as TRESemme, Suave, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Rave (Cosmetics) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.0%
Total Basket $ (median)
$39.06

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rave (Cosmetics) Consumer Demographics

demographic
index
Female
102
Male
80
<24
109
25-34
82
35-44
93
45-54
123
55-64
134
65+
99
African American
16
Asian
25
Caucasian
106
Hispanic
163
demographic
index
Has Kids
99
No Kids
103
- $20k
117
$20k-40k
137
$40k-60k
115
$60k-80k
110
$80k-100k
84
$100k-125k
62
$125k +
53
No College
162
College
94
Adv. Degree
55

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Rave (Cosmetics) Basket Affinity & Size

brand
basket affinity
TRESemme 9.1x
Suave 8.2x
CoverGirl 8.0x
Secret 6.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
314

Where is Rave (Cosmetics) Purchased?

channels
index
Beauty
36
Dollar
835
Drug
156
Food
9
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Sunbeam 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
140
Credit
81
Debit
103
Food Stamps
78

When is Rave (Cosmetics) Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
10.7%
Wed
13.0%
Thu
13.6%
Fri
16.0%
Sat
18.4%
time of day
Morning
14.9%
Noon
16.8%
Afternoon
34.9%
Evening
27.1%
Late
6.3%

Get More Rave (Cosmetics) Data

Contact us for the latest Rave (Cosmetics) consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Rave (Cosmetics) consumers switch to?

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Why do consumers stop buying Rave (Cosmetics) products?

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Which retailers do Rave (Cosmetics) shoppers prefer to shop at?

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What motivates consumers to try Rave (Cosmetics) products?

Research the Rave (Cosmetics) Target Market

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Who actually buys Rave (Cosmetics)? Do these consumers match the intended target market of Rave (Cosmetics)?

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What motivates the target market to purchase Rave (Cosmetics)?

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What other target market should Rave (Cosmetics) look at?

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Which other brands have a similar target market?

About Our Rave (Cosmetics) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.