Rave (Cosmetics) Consumer Insights

Who buys Rave (Cosmetics)?

A Rave (Cosmetics) consumer is generally lower income, Hispanic, and older age. Rave (Cosmetics) consumers are more likely to purchase Rave (Cosmetics) during larger pantry stocking trips. Brands such as TRESemme, Suave, and CoverGirl also tend to be purchased in the same trip. See sample consumer insights data below.

Rave (Cosmetics) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.97
% of Basket $ (median)
5.0%
Total Basket $ (median)
$39.06

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rave (Cosmetics) Consumer Demographics

demographic
index
Female
102
Male
80
<24
109
25-34
82
35-44
93
45-54
123
55-64
134
65+
99
African American
16
Asian
25
Caucasian
106
Hispanic
163
demographic
index
Has Kids
99
No Kids
103
- $20k
117
$20k-40k
137
$40k-60k
115
$60k-80k
110
$80k-100k
84
$100k-125k
62
$125k +
53
No College
162
College
94
Adv. Degree
55

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Rave (Cosmetics) Basket Affinity & Size

brand
basket affinity
TRESemme 9.1x
Suave 8.2x
CoverGirl 8.0x
Secret 6.6x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
314

Where is Rave (Cosmetics) Purchased?

channels
index
Beauty
36
Dollar
835
Drug
156
Food
9
Mass
156
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Marlboro 1.9x
Sunbeam 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
140
Credit
81
Debit
103
Food Stamps
78

When is Rave (Cosmetics) Purchased?

day of week
Sun
16.1%
Mon
12.3%
Tue
10.7%
Wed
13.0%
Thu
13.6%
Fri
16.0%
Sat
18.4%
time of day
Morning
14.9%
Noon
16.8%
Afternoon
34.9%
Evening
27.1%
Late
6.3%

About Our Rave (Cosmetics) Consumer Insights

How do we know who buys Rave (Cosmetics)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Rave (Cosmetics) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.