Raybern's Consumer Insights

Who buys Raybern's?

A Raybern's consumer is generally very low income, Caucasian, and adolescent age. Raybern's consumers are more likely to purchase Raybern's during larger pantry stocking trips. Brands such as Marie Callender's, Totino's Pizza Rolls, and Red Baron also tend to be purchased in the same trip. See sample consumer insights data below.

Raybern's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.24
% of Basket $ (median)
7.8%
Total Basket $ (median)
$54.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raybern's Consumer Demographics

demographic
index
Female
98
Male
117
<24
163
25-34
92
35-44
90
45-54
109
55-64
123
65+
115
African American
87
Asian
51
Caucasian
112
Hispanic
54
demographic
index
Has Kids
95
No Kids
111
- $20k
176
$20k-40k
138
$40k-60k
105
$60k-80k
90
$80k-100k
96
$100k-125k
66
$125k +
43
No College
158
College
95
Adv. Degree
57

Understand Raybern's Consumer Behavior

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Raybern's Basket Affinity & Size

brand
basket affinity
Marie Callender's 7.8x
Totino's Pizza Rolls 7.5x
Red Baron 6.5x
Marketside 5.7x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
368

Where is Raybern's Purchased?

channels
index
Club
244
Drug
7
Food
3
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 2.0x
Armour 1.9x
Blue Bonnet 1.9x
Farmers Market 1.8x

How Did They Pay?

method
index
Cash
86
Credit
76
Debit
113
Food Stamps
257

When is Raybern's Purchased?

day of week
Sun
18.1%
Mon
14.1%
Tue
11.9%
Wed
12.3%
Thu
11.8%
Fri
14.2%
Sat
17.6%
time of day
Morning
12.9%
Noon
16.1%
Afternoon
33.7%
Evening
28.1%
Late
9.2%

Get More Raybern's Data

Better understand Raybern's consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Raybern's consumers switch to?

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Why do consumers stop buying Raybern's products?

Store front

Which retailers do Raybern's shoppers prefer to shop at?

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What motivates consumers to try Raybern's products?

Research the Raybern's Target Market

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Who actually buys Raybern's? Do these consumers match the intended target market of Raybern's?

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What motivates the target market to buy Raybern's?

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What other target market should Raybern's look at?

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Which other brands have a similar target market?

About Our Raybern's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.