Rayovac Consumer Insights

Who buys Rayovac? Rayovac consumers are generally slightly lower income, Caucasian, and senior age. Rayovac consumers are more likely to purchase Rayovac during larger pantry stocking trips. Brands such as Energizer, Farmers Market, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Rayovac Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.47
% of Basket $ (median)
10.8%
Total Basket $ (median)
$50.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rayovac Consumer Demographics

demographic
index
Female
100
Male
102
<24
100
25-34
103
35-44
99
45-54
94
55-64
107
65+
114
African American
78
Asian
51
Caucasian
111
Hispanic
61
demographic
index
Has Kids
103
No Kids
94
- $20k
102
$20k-40k
114
$40k-60k
115
$60k-80k
106
$80k-100k
99
$100k-125k
86
$125k +
62
No College
118
College
99
Adv. Degree
85

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Rayovac Basket Affinity & Size

brand
basket affinity
Energizer 9.6x
Farmers Market 5.0x
Libby's 4.8x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
298

Where is Rayovac Purchased?

channels
index
Beauty
1
Dollar
15
Drug
8
Food
9
Gas & Convenience
2
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Sunny Meadow 1.4x
Farmers Market 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
95
Credit
99
Debit
112
Food Stamps
57

When is Rayovac Purchased?

day of week
Sun
16.9%
Mon
12.4%
Tue
11.4%
Wed
12.1%
Thu
12.1%
Fri
16.1%
Sat
19.0%
time of day
Morning
15.5%
Noon
17.2%
Afternoon
32.9%
Evening
25.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rayovac consumers purchase?

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Why do Rayovac consumers try new brands?

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Where do Rayovac consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rayovac Target Market

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Who actually buys Rayovac? Do these consumers match the intended target market of Rayovac?

Thought bubble

What motivates the target market to purchase Rayovac?

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What other target market should Rayovac look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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