Rayovac Consumer Insights

Who buys Rayovac?

A Rayovac consumer is generally slightly lower income, Caucasian, and senior age. Rayovac consumers are more likely to purchase Rayovac during larger pantry stocking trips. Brands such as Energizer, Farmers Market, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Rayovac Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.47
% of Basket $ (median)
10.8%
Total Basket $ (median)
$50.76

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Rayovac Consumer Demographics

demographic
index
Female
100
Male
102
<24
100
25-34
103
35-44
99
45-54
94
55-64
107
65+
114
African American
78
Asian
51
Caucasian
111
Hispanic
61
demographic
index
Has Kids
103
No Kids
94
- $20k
102
$20k-40k
114
$40k-60k
115
$60k-80k
106
$80k-100k
99
$100k-125k
86
$125k +
62
No College
118
College
99
Adv. Degree
85

Understand Rayovac Consumer Behavior

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Rayovac Basket Affinity & Size

brand
basket affinity
Energizer 9.6x
Farmers Market 5.0x
Libby's 4.8x
Blue Bonnet 4.4x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
298

Where is Rayovac Purchased?

channels
index
Beauty
1
Dollar
15
Drug
8
Food
9
Gas & Convenience
2
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.4x
Sunny Meadow 1.4x
Farmers Market 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
95
Credit
99
Debit
112
Food Stamps
57

When is Rayovac Purchased?

day of week
Sun
16.9%
Mon
12.4%
Tue
11.4%
Wed
12.1%
Thu
12.1%
Fri
16.1%
Sat
19.0%
time of day
Morning
15.5%
Noon
17.2%
Afternoon
32.9%
Evening
25.9%
Late
8.5%

Get More Rayovac Data

Better understand Rayovac consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Rayovac consumers switch to?

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Why do consumers stop buying Rayovac products?

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Which retailers do Rayovac shoppers prefer to shop at?

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What motivates consumers to try Rayovac products?

Research the Rayovac Target Market

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Who actually buys Rayovac? Do these consumers match the intended target market of Rayovac?

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What motivates the target market to buy Rayovac?

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What other target market should Rayovac look at?

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Which other brands have a similar target market?

About Our Rayovac Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.