Raz-Ber-Rita Consumer Insights

Who buys Raz-Ber-Rita? Raz-Ber-Rita consumers are generally lower income, African American, and adolescent age. Raz-Ber-Rita consumers are more likely to purchase Raz-Ber-Rita during larger pantry stocking trips. Brands such as Fresh Selections, Blue Bonnet, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Raz-Ber-Rita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.2%
Total Basket $ (median)
$39.26

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Raz-Ber-Rita Consumer Demographics

demographic
index
Female
102
Male
77
<24
134
25-34
106
35-44
108
45-54
97
55-64
53
65+
57
African American
149
Asian
43
Caucasian
102
Hispanic
92
demographic
index
Has Kids
103
No Kids
93
- $20k
85
$20k-40k
121
$40k-60k
99
$60k-80k
108
$80k-100k
84
$100k-125k
96
$125k +
92
No College
109
College
101
Adv. Degree
84

Understand Raz-Ber-Rita Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Raz-Ber-Rita Basket Affinity & Size

brand
basket affinity
Fresh Selections 5.3x
Blue Bonnet 4.7x
Sunny Meadow 4.7x
Gatorade G2 4.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
308

Where is Raz-Ber-Rita Purchased?

channels
index
Club
2
Dollar
92
Drug
81
Food
123
Gas & Convenience
262
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Sunbeam 1.7x
Marlboro 1.6x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
104
Credit
106
Debit
100
Food Stamps
60

When is Raz-Ber-Rita Purchased?

day of week
Sun
13.8%
Mon
7.6%
Tue
9.0%
Wed
10.0%
Thu
12.8%
Fri
21.9%
Sat
25.0%
time of day
Morning
9.5%
Noon
12.9%
Afternoon
35.2%
Evening
33.8%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Raz-Ber-Rita consumers purchase?

check mark

Why do Raz-Ber-Rita consumers try new brands?

check mark

Where do Raz-Ber-Rita consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Raz-Ber-Rita Target Market

Arrow and target

Who actually buys Raz-Ber-Rita? Do these consumers match the intended target market of Raz-Ber-Rita?

Thought bubble

What motivates the target market to purchase Raz-Ber-Rita?

magnifying glass

What other target market should Raz-Ber-Rita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us