Raz-Ber-Rita Consumer Insights

Who buys Raz-Ber-Rita?

A Raz-Ber-Rita consumer is generally lower income, African American, and adolescent age. Raz-Ber-Rita consumers are more likely to purchase Raz-Ber-Rita during larger pantry stocking trips. Brands such as Fresh Selections, Blue Bonnet, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Raz-Ber-Rita Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
10.2%
Total Basket $ (median)
$39.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Raz-Ber-Rita Consumer Demographics

demographic
index
Female
102
Male
77
<24
134
25-34
106
35-44
108
45-54
97
55-64
53
65+
57
African American
149
Asian
43
Caucasian
102
Hispanic
92
demographic
index
Has Kids
103
No Kids
93
- $20k
85
$20k-40k
121
$40k-60k
99
$60k-80k
108
$80k-100k
84
$100k-125k
96
$125k +
92
No College
109
College
101
Adv. Degree
84

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Raz-Ber-Rita Basket Affinity & Size

brand
basket affinity
Fresh Selections 5.3x
Blue Bonnet 4.7x
Sunny Meadow 4.7x
Gatorade G2 4.5x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
308

Where is Raz-Ber-Rita Purchased?

channels
index
Club
2
Dollar
92
Drug
81
Food
123
Gas & Convenience
262
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.8x
Sunbeam 1.7x
Marlboro 1.6x
Sweet Baby Ray's 1.5x

How Did They Pay?

method
index
Cash
104
Credit
106
Debit
100
Food Stamps
60

When is Raz-Ber-Rita Purchased?

day of week
Sun
13.8%
Mon
7.6%
Tue
9.0%
Wed
10.0%
Thu
12.8%
Fri
21.9%
Sat
25.0%
time of day
Morning
9.5%
Noon
12.9%
Afternoon
35.2%
Evening
33.8%
Late
8.7%

Get More Raz-Ber-Rita Data

Contact us for the latest Raz-Ber-Rita consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Raz-Ber-Rita consumers switch to?

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Why do consumers stop buying Raz-Ber-Rita products?

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Which retailers do Raz-Ber-Rita shoppers prefer to shop at?

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What motivates consumers to try Raz-Ber-Rita products?

Research the Raz-Ber-Rita Target Market

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Who actually buys Raz-Ber-Rita? Do these consumers match the intended target market of Raz-Ber-Rita?

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What motivates the target market to buy Raz-Ber-Rita?

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What other target market should Raz-Ber-Rita look at?

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Which other brands have a similar target market?

About Our Raz-Ber-Rita Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.