RC Cola Consumer Insights

Who buys RC Cola?

A RC Cola consumer is generally very low income, Hispanic, and adolescent age. RC Cola consumers are more likely to purchase RC Cola during larger pantry stocking trips. Brands such as 7Up, A&W, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

RC Cola Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$36.85

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

RC Cola Consumer Demographics

demographic
index
Female
98
Male
118
<24
184
25-34
96
35-44
90
45-54
98
55-64
135
65+
99
African American
110
Asian
59
Caucasian
97
Hispanic
164
demographic
index
Has Kids
94
No Kids
114
- $20k
144
$20k-40k
136
$40k-60k
126
$60k-80k
112
$80k-100k
79
$100k-125k
50
$125k +
33
No College
150
College
97
Adv. Degree
55

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RC Cola Basket Affinity & Size

brand
basket affinity
7Up 25.8x
A&W 22.3x
Canada Dry 10.1x
Hawaiian Punch 7.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
356

Where is RC Cola Purchased?

channels
index
Club
4
Dollar
36
Drug
58
Food
159
Gas & Convenience
58
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Monster Energy 1.7x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
160
Credit
68
Debit
88
Food Stamps
204

When is RC Cola Purchased?

day of week
Sun
16.4%
Mon
11.5%
Tue
12.7%
Wed
11.3%
Thu
11.7%
Fri
16.9%
Sat
19.4%
time of day
Morning
12.2%
Noon
16.2%
Afternoon
34.7%
Evening
28.2%
Late
8.7%

Get More RC Cola Data

Contact us for the latest RC Cola consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do RC Cola consumers switch to?

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Why do consumers stop buying RC Cola products?

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Which retailers do RC Cola shoppers prefer to shop at?

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What motivates consumers to try RC Cola products?

Research the RC Cola Target Market

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Who actually buys RC Cola? Do these consumers match the intended target market of RC Cola?

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What motivates the target market to buy RC Cola?

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What other target market should RC Cola look at?

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Which other brands have a similar target market?

About Our RC Cola Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.