RC Cola Consumer Insights

Who buys RC Cola? RC Cola consumers are generally very low income, Hispanic, and adolescent age. RC Cola consumers are more likely to purchase RC Cola during larger pantry stocking trips. Brands such as 7Up, A&W, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

RC Cola Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
5.4%
Total Basket $ (median)
$36.85

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

RC Cola Consumer Demographics

demographic
index
Female
98
Male
118
<24
184
25-34
96
35-44
90
45-54
98
55-64
135
65+
99
African American
110
Asian
59
Caucasian
97
Hispanic
164
demographic
index
Has Kids
94
No Kids
114
- $20k
144
$20k-40k
136
$40k-60k
126
$60k-80k
112
$80k-100k
79
$100k-125k
50
$125k +
33
No College
150
College
97
Adv. Degree
55

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RC Cola Basket Affinity & Size

brand
basket affinity
7Up 25.8x
A&W 22.3x
Canada Dry 10.1x
Hawaiian Punch 7.9x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
356

Where is RC Cola Purchased?

channels
index
Club
4
Dollar
36
Drug
58
Food
159
Gas & Convenience
58
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.8x
Monster Energy 1.7x
Hawaiian Punch 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
160
Credit
68
Debit
88
Food Stamps
204

When is RC Cola Purchased?

day of week
Sun
16.4%
Mon
11.5%
Tue
12.7%
Wed
11.3%
Thu
11.7%
Fri
16.9%
Sat
19.4%
time of day
Morning
12.2%
Noon
16.2%
Afternoon
34.7%
Evening
28.2%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do RC Cola consumers purchase?

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Why do RC Cola consumers try new brands?

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Where do RC Cola consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the RC Cola Target Market

Arrow and target

Who actually buys RC Cola? Do these consumers match the intended target market of RC Cola?

Thought bubble

What motivates the target market to purchase RC Cola?

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What other target market should RC Cola look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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