Reach Consumer Insights

Who buys Reach?

A Reach consumer is generally very low income, Asian, and adolescent age. Reach consumers are more likely to purchase Reach during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Colgate also tend to be purchased in the same trip. See sample consumer insights data below.

Reach Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.91
% of Basket $ (median)
8.0%
Total Basket $ (median)
$36.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reach Consumer Demographics

demographic
index
Female
101
Male
89
<24
124
25-34
123
35-44
94
45-54
84
55-64
88
65+
85
African American
135
Asian
228
Caucasian
82
Hispanic
124
demographic
index
Has Kids
95
No Kids
112
- $20k
133
$20k-40k
111
$40k-60k
108
$60k-80k
98
$80k-100k
91
$100k-125k
88
$125k +
75
No College
100
College
100
Adv. Degree
98

Understand Reach Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Reach Basket Affinity & Size

brand
basket affinity
Listerine 11.6x
Oral-B 11.1x
Colgate 9.1x
Crest 8.9x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
261

Where is Reach Purchased?

channels
index
Beauty
37
Dollar
309
Drug
416
Food
49
Gas & Convenience
12
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.4x
Listerine 1.3x
Huggies 1.3x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
170
Credit
87
Debit
83
Food Stamps
54

When is Reach Purchased?

day of week
Sun
18.2%
Mon
12.7%
Tue
12.7%
Wed
12.4%
Thu
13.2%
Fri
14.7%
Sat
16.0%
time of day
Morning
17.0%
Noon
17.0%
Afternoon
31.6%
Evening
25.3%
Late
9.1%

About Our Reach Consumer Insights

How do we know who buys Reach? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reach consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.