Ready Pac Consumer Insights

Who buys Ready Pac?

A Ready Pac consumer is generally very high income, Hispanic, and upper middle age. Ready Pac consumers are more likely to purchase Ready Pac during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Ready Pac Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ready Pac Consumer Demographics

demographic
index
Female
99
Male
110
<24
99
25-34
95
35-44
93
45-54
117
55-64
111
65+
102
African American
114
Asian
85
Caucasian
94
Hispanic
151
demographic
index
Has Kids
96
No Kids
109
- $20k
103
$20k-40k
91
$40k-60k
85
$60k-80k
100
$80k-100k
107
$100k-125k
112
$125k +
115
No College
93
College
101
Adv. Degree
105

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Ready Pac Basket Affinity & Size

brand
basket affinity
Lean Cuisine 5.2x
Weight Watchers Smart Ones 5.2x
Dannon Oikos 4.6x
Marketside 4.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
391

Where is Ready Pac Purchased?

channels
index
Club
85
Dollar
10
Drug
28
Food
130
Gas & Convenience
5
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Skippy 1.5x
Lean Cuisine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
152
Credit
74
Debit
97
Food Stamps
124

When is Ready Pac Purchased?

day of week
Sun
22.2%
Mon
16.5%
Tue
13.1%
Wed
11.5%
Thu
11.3%
Fri
11.3%
Sat
14.2%
time of day
Morning
16.3%
Noon
16.7%
Afternoon
32.8%
Evening
28.2%
Late
6.0%

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Find Answers to Questions

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Which brands do Ready Pac consumers switch to?

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Why do consumers stop buying Ready Pac products?

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Which retailers do Ready Pac shoppers prefer to shop at?

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What motivates consumers to try Ready Pac products?

Research the Ready Pac Target Market

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Who actually buys Ready Pac? Do these consumers match the intended target market of Ready Pac?

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What motivates the target market to buy Ready Pac?

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What other target market should Ready Pac look at?

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Which other brands have a similar target market?

About Our Ready Pac Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.