Ready Pac Consumer Insights

Who buys Ready Pac?

A Ready Pac consumer is generally very high income, Hispanic, and upper middle age. Ready Pac consumers are more likely to purchase Ready Pac during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. See sample consumer insights data below.

Ready Pac Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.58

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ready Pac Consumer Demographics

demographic
index
Female
99
Male
110
<24
99
25-34
95
35-44
93
45-54
117
55-64
111
65+
102
African American
114
Asian
85
Caucasian
94
Hispanic
151
demographic
index
Has Kids
96
No Kids
109
- $20k
103
$20k-40k
91
$40k-60k
85
$60k-80k
100
$80k-100k
107
$100k-125k
112
$125k +
115
No College
93
College
101
Adv. Degree
105

Understand Ready Pac Consumer Behavior

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Ready Pac Basket Affinity & Size

brand
basket affinity
Lean Cuisine 5.2x
Weight Watchers Smart Ones 5.2x
Dannon Oikos 4.6x
Marketside 4.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
391

Where is Ready Pac Purchased?

channels
index
Club
85
Dollar
10
Drug
28
Food
130
Gas & Convenience
5
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Skippy 1.5x
Lean Cuisine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
152
Credit
74
Debit
97
Food Stamps
124

When is Ready Pac Purchased?

day of week
Sun
22.2%
Mon
16.5%
Tue
13.1%
Wed
11.5%
Thu
11.3%
Fri
11.3%
Sat
14.2%
time of day
Morning
16.3%
Noon
16.7%
Afternoon
32.8%
Evening
28.2%
Late
6.0%

About Our Ready Pac Consumer Insights

How do we know who buys Ready Pac? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ready Pac consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.