ReaLemon Consumer Insights

Who buys ReaLemon?

A ReaLemon consumer is generally higher income, African American, and senior age. ReaLemon consumers are more likely to purchase ReaLemon during larger pantry stocking trips. Brands such as Planters, Domino, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

ReaLemon Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.09
% of Basket $ (median)
3.5%
Total Basket $ (median)
$60.27

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ReaLemon Consumer Demographics

demographic
index
Female
99
Male
113
<24
87
25-34
103
35-44
88
45-54
108
55-64
122
65+
135
African American
169
Asian
106
Caucasian
94
Hispanic
90
demographic
index
Has Kids
91
No Kids
120
- $20k
92
$20k-40k
85
$40k-60k
97
$60k-80k
98
$80k-100k
95
$100k-125k
130
$125k +
109
No College
85
College
97
Adv. Degree
130

Understand ReaLemon Consumer Behavior

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ReaLemon Basket Affinity & Size

brand
basket affinity
Planters 5.0x
Domino 5.0x
V8 4.3x
Generic Pma 4.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
395

Where is ReaLemon Purchased?

channels
index
Club
453
Drug
24
Food
78
Gas & Convenience
10
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Planters 1.3x
Listerine 1.3x
Goya 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
84
Credit
99
Debit
106
Food Stamps
137

When is ReaLemon Purchased?

day of week
Sun
15.4%
Mon
13.3%
Tue
13.5%
Wed
12.8%
Thu
12.7%
Fri
15.0%
Sat
17.2%
time of day
Morning
14.6%
Noon
18.6%
Afternoon
38.5%
Evening
24.6%
Late
3.7%

About Our ReaLemon Consumer Insights

How do we know who buys ReaLemon? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ReaLemon consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.