ReaLemon Consumer Insights

Who buys ReaLemon? A ReaLemon consumer is generally higher income, African American, and senior age. ReaLemon consumers are more likely to purchase ReaLemon during larger pantry stocking trips. Brands such as Planters, Domino, and V8 also tend to be purchased in the same trip. Sample consumer insights data below.

ReaLemon Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.09
% of Basket $ (median)
3.5%
Total Basket $ (median)
$60.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

ReaLemon Consumer Demographics

demographic
index
Female
99
Male
113
<24
87
25-34
103
35-44
88
45-54
108
55-64
122
65+
135
African American
169
Asian
106
Caucasian
94
Hispanic
90
demographic
index
Has Kids
91
No Kids
120
- $20k
92
$20k-40k
85
$40k-60k
97
$60k-80k
98
$80k-100k
95
$100k-125k
130
$125k +
109
No College
85
College
97
Adv. Degree
130

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ReaLemon Basket Affinity & Size

brand
basket affinity
Planters 5.0x
Domino 5.0x
V8 4.3x
Generic Pma 4.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
174
Pantry Stocking (21+ Items)
395

Where is ReaLemon Purchased?

channels
index
Club
453
Drug
24
Food
78
Gas & Convenience
10
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Planters 1.3x
Listerine 1.3x
Goya 1.3x
Sunny Meadow 1.3x

How Did They Pay?

method
index
Cash
84
Credit
99
Debit
106
Food Stamps
137

When is ReaLemon Purchased?

day of week
Sun
15.4%
Mon
13.3%
Tue
13.5%
Wed
12.8%
Thu
12.7%
Fri
15.0%
Sat
17.2%
time of day
Morning
14.6%
Noon
18.6%
Afternoon
38.5%
Evening
24.6%
Late
3.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do ReaLemon consumers purchase?

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Why do ReaLemon consumers try new brands?

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Where do ReaLemon consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the ReaLemon Target Market

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Who actually buys ReaLemon? Do these consumers match the intended target market of ReaLemon?

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What motivates the target market to purchase ReaLemon?

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What other target market should ReaLemon look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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