ReaLime Consumer Insights

Who buys ReaLime?

A ReaLime consumer is generally higher income, Caucasian, and older age. ReaLime consumers are more likely to purchase ReaLime during larger pantry stocking trips. Brands such as Ro-Tel, Domino, and Goya also tend to be purchased in the same trip. See sample consumer insights data below.

ReaLime Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$67.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

ReaLime Consumer Demographics

demographic
index
Female
99
Male
113
<24
84
25-34
103
35-44
89
45-54
103
55-64
134
65+
125
African American
79
Asian
54
Caucasian
110
Hispanic
68
demographic
index
Has Kids
89
No Kids
126
- $20k
89
$20k-40k
89
$40k-60k
95
$60k-80k
89
$80k-100k
105
$100k-125k
129
$125k +
113
No College
68
College
103
Adv. Degree
121

Understand ReaLime Consumer Behavior

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ReaLime Basket Affinity & Size

brand
basket affinity
Ro-Tel 7.7x
Domino 6.9x
Goya 5.5x
Mccormick 5.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
424

Where is ReaLime Purchased?

channels
index
Drug
46
Food
142
Gas & Convenience
27
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.5x
Ro-Tel 1.5x
Dannon Oikos 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
96
Credit
119
Debit
89
Food Stamps
77

When is ReaLime Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
11.4%
Wed
12.1%
Thu
11.6%
Fri
16.8%
Sat
19.0%
time of day
Morning
14.9%
Noon
16.4%
Afternoon
38.9%
Evening
24.5%
Late
5.3%

About Our ReaLime Consumer Insights

How do we know who buys ReaLime? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the ReaLime consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.