Reames Consumer Insights

Who buys Reames? A Reames consumer is generally median income, Caucasian, and older age. Reames consumers are more likely to purchase Reames during larger pantry stocking trips. Brands such as Swanson, Farmers Market, and Totino's Pizza Rolls also tend to be purchased in the same trip. Sample consumer insights data below.

Reames Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.64
% of Basket $ (median)
5.0%
Total Basket $ (median)
$73.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reames Consumer Demographics

demographic
index
Female
103
Male
72
<24
58
25-34
81
35-44
96
45-54
121
55-64
139
65+
114
African American
10
Asian
10
Caucasian
126
Hispanic
10
demographic
index
Has Kids
99
No Kids
102
- $20k
69
$20k-40k
84
$40k-60k
91
$60k-80k
119
$80k-100k
117
$100k-125k
107
$125k +
102
No College
109
College
100
Adv. Degree
91

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Reames Basket Affinity & Size

brand
basket affinity
Swanson 9.9x
Farmers Market 6.2x
Totino's Pizza Rolls 5.9x
Weight Watchers Smart Ones 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
520

Where is Reames Purchased?

channels
index
Club
0
Drug
15
Food
66
Gas & Convenience
23
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Ro-Tel 1.8x
Diet Mountain Dew 1.8x
Libby's 1.7x

How Did They Pay?

method
index
Cash
98
Credit
95
Debit
105
Food Stamps
124

When is Reames Purchased?

day of week
Sun
18.5%
Mon
13.2%
Tue
12.0%
Wed
10.2%
Thu
11.7%
Fri
15.0%
Sat
19.5%
time of day
Morning
14.9%
Noon
18.4%
Afternoon
36.8%
Evening
24.8%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reames consumers purchase?

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Why do Reames consumers try new brands?

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Where do Reames consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reames Target Market

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Who actually buys Reames? Do these consumers match the intended target market of Reames?

Thought bubble

What motivates the target market to purchase Reames?

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What other target market should Reames look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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