Reames Consumer Insights

Who buys Reames?

A Reames consumer is generally median income, Caucasian, and older age. Reames consumers are more likely to purchase Reames during larger pantry stocking trips. Brands such as Swanson, Farmers Market, and Totino's Pizza Rolls also tend to be purchased in the same trip. See sample consumer insights data below.

Reames Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.64
% of Basket $ (median)
5.0%
Total Basket $ (median)
$73.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reames Consumer Demographics

demographic
index
Female
103
Male
72
<24
58
25-34
81
35-44
96
45-54
121
55-64
139
65+
114
African American
10
Asian
10
Caucasian
126
Hispanic
10
demographic
index
Has Kids
99
No Kids
102
- $20k
69
$20k-40k
84
$40k-60k
91
$60k-80k
119
$80k-100k
117
$100k-125k
107
$125k +
102
No College
109
College
100
Adv. Degree
91

Understand Reames Consumer Behavior

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Reames Basket Affinity & Size

brand
basket affinity
Swanson 9.9x
Farmers Market 6.2x
Totino's Pizza Rolls 5.9x
Weight Watchers Smart Ones 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
32
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
520

Where is Reames Purchased?

channels
index
Club
0
Drug
15
Food
66
Gas & Convenience
23
Mass
167
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Ro-Tel 1.8x
Diet Mountain Dew 1.8x
Libby's 1.7x

How Did They Pay?

method
index
Cash
98
Credit
95
Debit
105
Food Stamps
124

When is Reames Purchased?

day of week
Sun
18.5%
Mon
13.2%
Tue
12.0%
Wed
10.2%
Thu
11.7%
Fri
15.0%
Sat
19.5%
time of day
Morning
14.9%
Noon
18.4%
Afternoon
36.8%
Evening
24.8%
Late
5.1%

Get More Reames Data

Better understand Reames consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Reames consumers switch to?

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Why do consumers stop buying Reames products?

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Which retailers do Reames shoppers prefer to shop at?

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What motivates consumers to try Reames products?

Research the Reames Target Market

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Who actually buys Reames? Do these consumers match the intended target market of Reames?

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What motivates the target market to buy Reames?

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What other target market should Reames look at?

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Which other brands have a similar target market?

About Our Reames Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.