Red Baron Consumer Insights

Who buys Red Baron? A Red Baron consumer is generally lower income, Caucasian, and adolescent age. Red Baron consumers are more likely to purchase Red Baron during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Red Baron Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.76
% of Basket $ (median)
7.6%
Total Basket $ (median)
$75.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Baron Consumer Demographics

demographic
index
Female
100
Male
102
<24
132
25-34
112
35-44
99
45-54
99
55-64
72
65+
57
African American
103
Asian
60
Caucasian
105
Hispanic
86
demographic
index
Has Kids
105
No Kids
88
- $20k
116
$20k-40k
119
$40k-60k
115
$60k-80k
103
$80k-100k
92
$100k-125k
81
$125k +
62
No College
111
College
101
Adv. Degree
83

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Red Baron Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.1x
Totino's Party Pizza 5.0x
Banquet 4.4x
Marie Callender's 4.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
456

Where is Red Baron Purchased?

channels
index
Club
96
Dollar
86
Drug
9
Food
119
Gas & Convenience
14
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.4x
Totino's Party Pizza 1.4x
Hawaiian Punch 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
89
Credit
87
Debit
107
Food Stamps
200

When is Red Baron Purchased?

day of week
Sun
18.0%
Mon
12.5%
Tue
11.4%
Wed
11.4%
Thu
12.1%
Fri
16.3%
Sat
18.2%
time of day
Morning
12.2%
Noon
15.5%
Afternoon
33.7%
Evening
31.5%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Baron consumers purchase?

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Why do Red Baron consumers try new brands?

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Where do Red Baron consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Baron Target Market

Arrow and target

Who actually buys Red Baron? Do these consumers match the intended target market of Red Baron?

Thought bubble

What motivates the target market to purchase Red Baron?

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What other target market should Red Baron look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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