Red Baron Consumer Insights

Who buys Red Baron?

A Red Baron consumer is generally lower income, Caucasian, and adolescent age. Red Baron consumers are more likely to purchase Red Baron during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Totino's Party Pizza, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Red Baron Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.76
% of Basket $ (median)
7.6%
Total Basket $ (median)
$75.59

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Baron Consumer Demographics

demographic
index
Female
100
Male
102
<24
132
25-34
112
35-44
99
45-54
99
55-64
72
65+
57
African American
103
Asian
60
Caucasian
105
Hispanic
86
demographic
index
Has Kids
105
No Kids
88
- $20k
116
$20k-40k
119
$40k-60k
115
$60k-80k
103
$80k-100k
92
$100k-125k
81
$125k +
62
No College
111
College
101
Adv. Degree
83

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Red Baron Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.1x
Totino's Party Pizza 5.0x
Banquet 4.4x
Marie Callender's 4.4x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
456

Where is Red Baron Purchased?

channels
index
Club
96
Dollar
86
Drug
9
Food
119
Gas & Convenience
14
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.4x
Totino's Party Pizza 1.4x
Hawaiian Punch 1.3x
Armour 1.3x

How Did They Pay?

method
index
Cash
89
Credit
87
Debit
107
Food Stamps
200

When is Red Baron Purchased?

day of week
Sun
18.0%
Mon
12.5%
Tue
11.4%
Wed
11.4%
Thu
12.1%
Fri
16.3%
Sat
18.2%
time of day
Morning
12.2%
Noon
15.5%
Afternoon
33.7%
Evening
31.5%
Late
7.0%

About Our Red Baron Consumer Insights

How do we know who buys Red Baron? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Baron consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.