Red Blossom Consumer Insights

Who buys Red Blossom?

A Red Blossom consumer is generally median income, African American, and young adult age. Red Blossom consumers are more likely to purchase Red Blossom during larger pantry stocking trips. Brands such as Farmers Market, Ro-Tel, and TURKEY KNOB also tend to be purchased in the same trip. See sample consumer insights data below.

Red Blossom Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.5%
Total Basket $ (median)
$70.27

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Blossom Consumer Demographics

demographic
index
Female
100
Male
96
<24
100
25-34
103
35-44
99
45-54
100
55-64
98
65+
85
African American
115
Asian
82
Caucasian
99
Hispanic
107
demographic
index
Has Kids
105
No Kids
89
- $20k
92
$20k-40k
98
$40k-60k
104
$60k-80k
108
$80k-100k
107
$100k-125k
83
$125k +
97
No College
98
College
101
Adv. Degree
99

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Red Blossom Basket Affinity & Size

brand
basket affinity
Farmers Market 8.9x
Ro-Tel 6.8x
TURKEY KNOB 6.7x
Borden 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
475

Where is Red Blossom Purchased?

channels
index
Dollar
12
Drug
6
Food
10
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Farmers Market 1.8x
Ro-Tel 1.7x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
94
Credit
104
Debit
101
Food Stamps
114

When is Red Blossom Purchased?

day of week
Sun
18.8%
Mon
14.1%
Tue
12.1%
Wed
12.0%
Thu
11.5%
Fri
13.7%
Sat
17.8%
time of day
Morning
13.3%
Noon
16.3%
Afternoon
34.8%
Evening
27.4%
Late
8.2%

Get More Red Blossom Data

Contact us for the latest Red Blossom consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Blossom consumers switch to?

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Why do consumers stop buying Red Blossom products?

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Which retailers do Red Blossom shoppers prefer to shop at?

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What motivates consumers to try Red Blossom products?

Research the Red Blossom Target Market

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Who actually buys Red Blossom? Do these consumers match the intended target market of Red Blossom?

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What motivates the target market to buy Red Blossom?

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What other target market should Red Blossom look at?

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Which other brands have a similar target market?

About Our Red Blossom Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.