Red Blossom Consumer Insights

Who buys Red Blossom? A Red Blossom consumer is generally median income, African American, and young adult age. Red Blossom consumers are more likely to purchase Red Blossom during larger pantry stocking trips. Brands such as Farmers Market, Ro-Tel, and TURKEY KNOB also tend to be purchased in the same trip. Sample consumer insights data below.

Red Blossom Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
3.5%
Total Basket $ (median)
$70.27

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Blossom Consumer Demographics

demographic
index
Female
100
Male
96
<24
100
25-34
103
35-44
99
45-54
100
55-64
98
65+
85
African American
115
Asian
82
Caucasian
99
Hispanic
107
demographic
index
Has Kids
105
No Kids
89
- $20k
92
$20k-40k
98
$40k-60k
104
$60k-80k
108
$80k-100k
107
$100k-125k
83
$125k +
97
No College
98
College
101
Adv. Degree
99

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Red Blossom Basket Affinity & Size

brand
basket affinity
Farmers Market 8.9x
Ro-Tel 6.8x
TURKEY KNOB 6.7x
Borden 6.5x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
475

Where is Red Blossom Purchased?

channels
index
Dollar
12
Drug
6
Food
10
Mass
210
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Farmers Market 1.8x
Ro-Tel 1.7x
Sunny Meadow 1.6x

How Did They Pay?

method
index
Cash
94
Credit
104
Debit
101
Food Stamps
114

When is Red Blossom Purchased?

day of week
Sun
18.8%
Mon
14.1%
Tue
12.1%
Wed
12.0%
Thu
11.5%
Fri
13.7%
Sat
17.8%
time of day
Morning
13.3%
Noon
16.3%
Afternoon
34.8%
Evening
27.4%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Blossom consumers purchase?

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Why do Red Blossom consumers try new brands?

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Where do Red Blossom consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Blossom Target Market

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Who actually buys Red Blossom? Do these consumers match the intended target market of Red Blossom?

Thought bubble

What motivates the target market to purchase Red Blossom?

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What other target market should Red Blossom look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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