Red Bull Consumer Insights

Who buys Red Bull?

A Red Bull consumer is generally very low income, Hispanic, and adolescent age. Red Bull consumers are more likely to purchase Red Bull during larger pantry stocking trips. Brands such as Marlboro, Monster Energy, and Marlboro Gold Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Red Bull Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
24.2%
Total Basket $ (median)
$16.52

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull Consumer Demographics

demographic
index
Female
96
Male
144
<24
162
25-34
160
35-44
85
45-54
67
55-64
59
65+
29
African American
82
Asian
120
Caucasian
95
Hispanic
123
demographic
index
Has Kids
96
No Kids
110
- $20k
143
$20k-40k
134
$40k-60k
98
$60k-80k
92
$80k-100k
94
$100k-125k
66
$125k +
78
No College
119
College
103
Adv. Degree
63

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Red Bull Basket Affinity & Size

brand
basket affinity
Marlboro 10.6x
Monster Energy 8.8x
Marlboro Gold Pack 6.5x
Starbucks Frappuccino 5.0x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
135

Where is Red Bull Purchased?

channels
index
Beauty
1
Club
156
Dollar
135
Drug
139
Food
84
Gas & Convenience
992
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Monster Energy 1.9x
Marlboro 1.9x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
114
Credit
85
Debit
102
Food Stamps
155

When is Red Bull Purchased?

day of week
Sun
15.8%
Mon
12.6%
Tue
12.5%
Wed
13.1%
Thu
13.2%
Fri
16.1%
Sat
16.7%
time of day
Morning
19.8%
Noon
15.2%
Afternoon
31.0%
Evening
25.8%
Late
8.1%

About Our Red Bull Consumer Insights

How do we know who buys Red Bull? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Bull consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.