Red Bull Consumer Insights

Who buys Red Bull?

Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
24.2%
Total Basket $ (median)
$16.52

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull Consumer Demographics

demographic
index
Female
96
Male
144
<24
162
25-34
160
35-44
85
45-54
67
55-64
59
65+
29
African American
82
Asian
120
Caucasian
95
Hispanic
123
demographic
index
Has Kids
96
No Kids
110
- $20k
143
$20k-40k
134
$40k-60k
98
$60k-80k
92
$80k-100k
94
$100k-125k
66
$125k +
78
No College
119
College
103
Adv. Degree
63

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Red Bull Basket Affinity & Size

brand
basket affinity
Marlboro 10.6x
Monster Energy 8.8x
Marlboro Gold Pack 6.5x
Starbucks Frappuccino 5.0x
basket size
index
Urgent Need (1-2 Items)
63
Express Lane (3-10 Items)
115
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
135

Where is Red Bull Purchased?

channels
index
Beauty
1
Club
156
Dollar
135
Drug
139
Food
84
Gas & Convenience
992
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Monster Energy 1.9x
Marlboro 1.9x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
114
Credit
85
Debit
102
Food Stamps
155

When is Red Bull Purchased?

day of week
Sun
15.8%
Mon
12.6%
Tue
12.5%
Wed
13.1%
Thu
13.2%
Fri
16.1%
Sat
16.7%
time of day
Morning
19.8%
Noon
15.2%
Afternoon
31.0%
Evening
25.8%
Late
8.1%

Get More Red Bull Data

Contact us for the latest Red Bull consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Bull consumers switch to?

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Why do consumers stop buying Red Bull products?

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Which retailers do Red Bull shoppers prefer to shop at?

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What motivates consumers to try Red Bull products?

Research the Red Bull Target Market

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Who actually buys Red Bull? Do these consumers match the intended target market of Red Bull?

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What motivates the target market to purchase Red Bull?

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What other target market should Red Bull look at?

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Which other brands have a similar target market?

About Our Red Bull Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.