Red Bull Sugarfree Consumer Insights

Who buys Red Bull Sugarfree?

Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull Sugarfree Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.00
% of Basket $ (median)
21.8%
Total Basket $ (median)
$18.34

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull Sugarfree Consumer Demographics

demographic
index
Female
99
Male
112
<24
102
25-34
146
35-44
94
45-54
79
55-64
54
65+
29
African American
68
Asian
92
Caucasian
100
Hispanic
102
demographic
index
Has Kids
89
No Kids
124
- $20k
68
$20k-40k
110
$40k-60k
104
$60k-80k
81
$80k-100k
112
$100k-125k
82
$125k +
133
No College
91
College
103
Adv. Degree
95

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Red Bull Sugarfree Basket Affinity & Size

brand
basket affinity
Monster Energy 8.9x
Marie Callender's 5.3x
Jack Link's 5.2x
Dasani 4.9x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
151

Where is Red Bull Sugarfree Purchased?

channels
index
Club
180
Dollar
63
Drug
161
Food
66
Gas & Convenience
777
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
115
Credit
95
Debit
99
Food Stamps
104

When is Red Bull Sugarfree Purchased?

day of week
Sun
15.0%
Mon
12.8%
Tue
13.4%
Wed
13.2%
Thu
14.5%
Fri
15.9%
Sat
15.2%
time of day
Morning
20.0%
Noon
17.7%
Afternoon
31.8%
Evening
23.9%
Late
6.7%

Get More Red Bull Sugarfree Data

Contact us for the latest Red Bull Sugarfree consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Bull Sugarfree consumers switch to?

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Why do consumers stop buying Red Bull Sugarfree products?

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Which retailers do Red Bull Sugarfree shoppers prefer to shop at?

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What motivates consumers to try Red Bull Sugarfree products?

Research the Red Bull Sugarfree Target Market

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Who actually buys Red Bull Sugarfree? Do these consumers match the intended target market of Red Bull Sugarfree?

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What motivates the target market to buy Red Bull Sugarfree?

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What other target market should Red Bull Sugarfree look at?

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Which other brands have a similar target market?

About Our Red Bull Sugarfree Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.