Red Bull Sugarfree Consumer Insights

Who buys Red Bull Sugarfree? Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull Sugarfree Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
21.8%
Total Basket $ (median)
$18.34

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  • Recent demographic data

Red Bull Sugarfree Consumer Demographics

demographic
index
Female
99
Male
112
<24
102
25-34
146
35-44
94
45-54
79
55-64
54
65+
29
African American
68
Asian
92
Caucasian
100
Hispanic
102
demographic
index
Has Kids
89
No Kids
124
- $20k
68
$20k-40k
110
$40k-60k
104
$60k-80k
81
$80k-100k
112
$100k-125k
82
$125k +
133
No College
91
College
103
Adv. Degree
95

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Red Bull Sugarfree Basket Affinity & Size

brand
basket affinity
Monster Energy 8.9x
Marie Callender's 5.3x
Jack Link's 5.2x
Dasani 4.9x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
151

Where is Red Bull Sugarfree Purchased?

channels
index
Club
180
Dollar
63
Drug
161
Food
66
Gas & Convenience
777
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
115
Credit
95
Debit
99
Food Stamps
104

When is Red Bull Sugarfree Purchased?

day of week
Sun
15.0%
Mon
12.8%
Tue
13.4%
Wed
13.2%
Thu
14.5%
Fri
15.9%
Sat
15.2%
time of day
Morning
20.0%
Noon
17.7%
Afternoon
31.8%
Evening
23.9%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Bull Sugarfree consumers purchase?

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Why do Red Bull Sugarfree consumers try new brands?

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Where do Red Bull Sugarfree consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Bull Sugarfree Target Market

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Who actually buys Red Bull Sugarfree? Do these consumers match the intended target market of Red Bull Sugarfree?

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What motivates the target market to purchase Red Bull Sugarfree?

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What other target market should Red Bull Sugarfree look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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