Red Bull Sugarfree Consumer Insights

Who buys Red Bull Sugarfree?

A Red Bull Sugarfree consumer is generally very high income, Hispanic, and young adult age. Red Bull Sugarfree consumers are more likely to purchase Red Bull Sugarfree during larger pantry stocking trips. Brands such as Monster Energy, Marie Callender's, and Jack Link's also tend to be purchased in the same trip. See sample consumer insights data below.

Red Bull Sugarfree Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
21.8%
Total Basket $ (median)
$18.34

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull Sugarfree Consumer Demographics

demographic
index
Female
99
Male
112
<24
102
25-34
146
35-44
94
45-54
79
55-64
54
65+
29
African American
68
Asian
92
Caucasian
100
Hispanic
102
demographic
index
Has Kids
89
No Kids
124
- $20k
68
$20k-40k
110
$40k-60k
104
$60k-80k
81
$80k-100k
112
$100k-125k
82
$125k +
133
No College
91
College
103
Adv. Degree
95

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Red Bull Sugarfree Basket Affinity & Size

brand
basket affinity
Monster Energy 8.9x
Marie Callender's 5.3x
Jack Link's 5.2x
Dasani 4.9x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
109
Pantry Stocking (21+ Items)
151

Where is Red Bull Sugarfree Purchased?

channels
index
Club
180
Dollar
63
Drug
161
Food
66
Gas & Convenience
777
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.9x
Marlboro 1.8x
Marlboro Gold Pack 1.7x
Bud Light 1.5x

How Did They Pay?

method
index
Cash
115
Credit
95
Debit
99
Food Stamps
104

When is Red Bull Sugarfree Purchased?

day of week
Sun
15.0%
Mon
12.8%
Tue
13.4%
Wed
13.2%
Thu
14.5%
Fri
15.9%
Sat
15.2%
time of day
Morning
20.0%
Noon
17.7%
Afternoon
31.8%
Evening
23.9%
Late
6.7%

About Our Red Bull Sugarfree Consumer Insights

How do we know who buys Red Bull Sugarfree? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Bull Sugarfree consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.