Red Bull The Blue Edition Consumer Insights

Who buys Red Bull The Blue Edition? Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull The Blue Edition Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
18.9%
Total Basket $ (median)
$16.92

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  • Recent demographic data

Red Bull The Blue Edition Consumer Demographics

demographic
index
Female
98
Male
115
<24
323
25-34
169
35-44
82
45-54
44
55-64
46
65+
16
African American
67
Asian
100
Caucasian
94
Hispanic
93
demographic
index
Has Kids
101
No Kids
97
- $20k
264
$20k-40k
149
$40k-60k
94
$60k-80k
90
$80k-100k
79
$100k-125k
34
$125k +
38
No College
128
College
106
Adv. Degree
39

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Red Bull The Blue Edition Basket Affinity & Size

brand
basket affinity
Starbucks Frappuccino 7.1x
Monster Energy 6.2x
Marlboro 4.7x
Jack Link's 4.6x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
151

Where is Red Bull The Blue Edition Purchased?

channels
index
Beauty
10
Club
6
Dollar
162
Drug
256
Food
58
Gas & Convenience
1560
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.3x
Marlboro Gold Pack 2.2x
Monster Energy 2.1x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
104
Credit
82
Debit
105
Food Stamps
196

When is Red Bull The Blue Edition Purchased?

day of week
Sun
14.8%
Mon
12.9%
Tue
13.2%
Wed
12.7%
Thu
12.3%
Fri
16.5%
Sat
17.6%
time of day
Morning
19.3%
Noon
11.8%
Afternoon
29.8%
Evening
24.6%
Late
14.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Bull The Blue Edition consumers purchase?

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Why do Red Bull The Blue Edition consumers try new brands?

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Where do Red Bull The Blue Edition consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Bull The Blue Edition Target Market

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Who actually buys Red Bull The Blue Edition? Do these consumers match the intended target market of Red Bull The Blue Edition?

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What motivates the target market to purchase Red Bull The Blue Edition?

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What other target market should Red Bull The Blue Edition look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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