Red Bull The Blue Edition Consumer Insights

Who buys Red Bull The Blue Edition?

Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull The Blue Edition Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.19
% of Basket $ (median)
18.9%
Total Basket $ (median)
$16.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull The Blue Edition Consumer Demographics

demographic
index
Female
98
Male
115
<24
323
25-34
169
35-44
82
45-54
44
55-64
46
65+
16
African American
67
Asian
100
Caucasian
94
Hispanic
93
demographic
index
Has Kids
101
No Kids
97
- $20k
264
$20k-40k
149
$40k-60k
94
$60k-80k
90
$80k-100k
79
$100k-125k
34
$125k +
38
No College
128
College
106
Adv. Degree
39

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Red Bull The Blue Edition Basket Affinity & Size

brand
basket affinity
Starbucks Frappuccino 7.1x
Monster Energy 6.2x
Marlboro 4.7x
Jack Link's 4.6x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
119
Fill Up (11-20 Items)
108
Pantry Stocking (21+ Items)
151

Where is Red Bull The Blue Edition Purchased?

channels
index
Beauty
10
Club
6
Dollar
162
Drug
256
Food
58
Gas & Convenience
1560
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.3x
Marlboro Gold Pack 2.2x
Monster Energy 2.1x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
104
Credit
82
Debit
105
Food Stamps
196

When is Red Bull The Blue Edition Purchased?

day of week
Sun
14.8%
Mon
12.9%
Tue
13.2%
Wed
12.7%
Thu
12.3%
Fri
16.5%
Sat
17.6%
time of day
Morning
19.3%
Noon
11.8%
Afternoon
29.8%
Evening
24.6%
Late
14.4%

Get More Red Bull The Blue Edition Data

Contact us for the latest Red Bull The Blue Edition consumer demographic and purchase data.

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Find Answers to Questions

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What motivates consumers to try Red Bull The Blue Edition products?

Research the Red Bull The Blue Edition Target Market

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Who actually buys Red Bull The Blue Edition? Do these consumers match the intended target market of Red Bull The Blue Edition?

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About Our Red Bull The Blue Edition Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.