Red Bull The Orange Edition Consumer Insights

Who buys Red Bull The Orange Edition? Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull The Orange Edition Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.19
% of Basket $ (median)
15.8%
Total Basket $ (median)
$20.25

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  • Recent demographic data

Red Bull The Orange Edition Consumer Demographics

demographic
index
Female
80
Male
293
<24
77
25-34
171
35-44
80
45-54
65
55-64
88
65+
2
African American
66
Asian
79
Caucasian
95
Hispanic
193
demographic
index
Has Kids
78
No Kids
150
- $20k
81
$20k-40k
99
$40k-60k
73
$60k-80k
133
$80k-100k
120
$100k-125k
79
$125k +
105
No College
88
College
100
Adv. Degree
112

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Red Bull The Orange Edition Basket Affinity & Size

brand
basket affinity
Marie Callender's 20.2x
Monster Energy 11.5x
V8 9.8x
Smart Balance 7.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
189

Where is Red Bull The Orange Edition Purchased?

channels
index
Dollar
8
Drug
243
Food
128
Gas & Convenience
690
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.3x
Marlboro Gold Pack 2.0x
Boars Head 1.7x
Coca-Cola Zero 1.7x

How Did They Pay?

method
index
Cash
138
Credit
96
Debit
88
Food Stamps
97

When is Red Bull The Orange Edition Purchased?

day of week
Sun
16.2%
Mon
14.0%
Tue
12.8%
Wed
10.5%
Thu
12.7%
Fri
17.3%
Sat
16.4%
time of day
Morning
17.7%
Noon
13.2%
Afternoon
26.3%
Evening
28.9%
Late
14.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Bull The Orange Edition consumers purchase?

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Why do Red Bull The Orange Edition consumers try new brands?

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Where do Red Bull The Orange Edition consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Bull The Orange Edition Target Market

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Who actually buys Red Bull The Orange Edition? Do these consumers match the intended target market of Red Bull The Orange Edition?

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What motivates the target market to purchase Red Bull The Orange Edition?

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What other target market should Red Bull The Orange Edition look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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