Red Bull The Orange Edition Consumer Insights

Who buys Red Bull The Orange Edition?

Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull The Orange Edition Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.19
% of Basket $ (median)
15.8%
Total Basket $ (median)
$20.25

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull The Orange Edition Consumer Demographics

demographic
index
Female
80
Male
293
<24
77
25-34
171
35-44
80
45-54
65
55-64
88
65+
2
African American
66
Asian
79
Caucasian
95
Hispanic
193
demographic
index
Has Kids
78
No Kids
150
- $20k
81
$20k-40k
99
$40k-60k
73
$60k-80k
133
$80k-100k
120
$100k-125k
79
$125k +
105
No College
88
College
100
Adv. Degree
112

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Red Bull The Orange Edition Basket Affinity & Size

brand
basket affinity
Marie Callender's 20.2x
Monster Energy 11.5x
V8 9.8x
Smart Balance 7.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
189

Where is Red Bull The Orange Edition Purchased?

channels
index
Dollar
8
Drug
243
Food
128
Gas & Convenience
690
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.3x
Marlboro Gold Pack 2.0x
Boars Head 1.7x
Coca-Cola Zero 1.7x

How Did They Pay?

method
index
Cash
138
Credit
96
Debit
88
Food Stamps
97

When is Red Bull The Orange Edition Purchased?

day of week
Sun
16.2%
Mon
14.0%
Tue
12.8%
Wed
10.5%
Thu
12.7%
Fri
17.3%
Sat
16.4%
time of day
Morning
17.7%
Noon
13.2%
Afternoon
26.3%
Evening
28.9%
Late
14.0%

Get More Red Bull The Orange Edition Data

Contact us for the latest Red Bull The Orange Edition consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Bull The Orange Edition consumers switch to?

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What motivates consumers to try Red Bull The Orange Edition products?

Research the Red Bull The Orange Edition Target Market

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Who actually buys Red Bull The Orange Edition? Do these consumers match the intended target market of Red Bull The Orange Edition?

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What motivates the target market to buy Red Bull The Orange Edition?

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What other target market should Red Bull The Orange Edition look at?

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About Our Red Bull The Orange Edition Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.