Red Bull The Orange Edition Consumer Insights

Who buys Red Bull The Orange Edition?

A Red Bull The Orange Edition consumer is generally median income, Hispanic, and young adult age. Red Bull The Orange Edition consumers are more likely to purchase Red Bull The Orange Edition during larger pantry stocking trips. Brands such as Marie Callender's, Monster Energy, and V8 also tend to be purchased in the same trip. See sample consumer insights data below.

Red Bull The Orange Edition Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
15.8%
Total Basket $ (median)
$20.25

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull The Orange Edition Consumer Demographics

demographic
index
Female
80
Male
293
<24
77
25-34
171
35-44
80
45-54
65
55-64
88
65+
2
African American
66
Asian
79
Caucasian
95
Hispanic
193
demographic
index
Has Kids
78
No Kids
150
- $20k
81
$20k-40k
99
$40k-60k
73
$60k-80k
133
$80k-100k
120
$100k-125k
79
$125k +
105
No College
88
College
100
Adv. Degree
112

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Red Bull The Orange Edition Basket Affinity & Size

brand
basket affinity
Marie Callender's 20.2x
Monster Energy 11.5x
V8 9.8x
Smart Balance 7.7x
basket size
index
Urgent Need (1-2 Items)
45
Express Lane (3-10 Items)
107
Fill Up (11-20 Items)
116
Pantry Stocking (21+ Items)
189

Where is Red Bull The Orange Edition Purchased?

channels
index
Dollar
8
Drug
243
Food
128
Gas & Convenience
690
Mass
66
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.3x
Marlboro Gold Pack 2.0x
Boars Head 1.7x
Coca-Cola Zero 1.7x

How Did They Pay?

method
index
Cash
138
Credit
96
Debit
88
Food Stamps
97

When is Red Bull The Orange Edition Purchased?

day of week
Sun
16.2%
Mon
14.0%
Tue
12.8%
Wed
10.5%
Thu
12.7%
Fri
17.3%
Sat
16.4%
time of day
Morning
17.7%
Noon
13.2%
Afternoon
26.3%
Evening
28.9%
Late
14.0%

About Our Red Bull The Orange Edition Consumer Insights

How do we know who buys Red Bull The Orange Edition? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Bull The Orange Edition consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.