Red Bull The Red Edition Consumer Insights

Who buys Red Bull The Red Edition?

A Red Bull The Red Edition consumer is generally very low income, African American, and adolescent age. Red Bull The Red Edition consumers are more likely to purchase Red Bull The Red Edition during larger pantry stocking trips. Brands such as YoCrunch, Quaker Chewy, and Monster Energy also tend to be purchased in the same trip. See sample consumer insights data below.

Red Bull The Red Edition Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
17.2%
Total Basket $ (median)
$17.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull The Red Edition Consumer Demographics

demographic
index
Female
98
Male
115
<24
195
25-34
174
35-44
85
45-54
48
55-64
50
65+
23
African American
106
Asian
64
Caucasian
103
Hispanic
102
demographic
index
Has Kids
91
No Kids
121
- $20k
154
$20k-40k
123
$40k-60k
123
$60k-80k
80
$80k-100k
72
$100k-125k
65
$125k +
91
No College
121
College
94
Adv. Degree
103

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Red Bull The Red Edition Basket Affinity & Size

brand
basket affinity
YoCrunch 16.0x
Quaker Chewy 11.3x
Monster Energy 10.3x
Marlboro Gold Pack 9.9x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
190

Where is Red Bull The Red Edition Purchased?

channels
index
Club
0
Dollar
236
Drug
266
Food
67
Gas & Convenience
974
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.2x
Marlboro 2.2x
Marlboro Gold Pack 2.1x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
115
Credit
73
Debit
112
Food Stamps
152

When is Red Bull The Red Edition Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
11.7%
Wed
12.6%
Thu
13.0%
Fri
16.0%
Sat
17.2%
time of day
Morning
19.6%
Noon
18.3%
Afternoon
28.3%
Evening
24.3%
Late
9.4%

About Our Red Bull The Red Edition Consumer Insights

How do we know who buys Red Bull The Red Edition? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Bull The Red Edition consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.