Red Bull The Red Edition Consumer Insights

Who buys Red Bull The Red Edition? Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull The Red Edition Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
17.2%
Total Basket $ (median)
$17.44

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  • Recent demographic data

Red Bull The Red Edition Consumer Demographics

demographic
index
Female
98
Male
115
<24
195
25-34
174
35-44
85
45-54
48
55-64
50
65+
23
African American
106
Asian
64
Caucasian
103
Hispanic
102
demographic
index
Has Kids
91
No Kids
121
- $20k
154
$20k-40k
123
$40k-60k
123
$60k-80k
80
$80k-100k
72
$100k-125k
65
$125k +
91
No College
121
College
94
Adv. Degree
103

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Red Bull The Red Edition Basket Affinity & Size

brand
basket affinity
YoCrunch 16.0x
Quaker Chewy 11.3x
Monster Energy 10.3x
Marlboro Gold Pack 9.9x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
190

Where is Red Bull The Red Edition Purchased?

channels
index
Club
0
Dollar
236
Drug
266
Food
67
Gas & Convenience
974
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.2x
Marlboro 2.2x
Marlboro Gold Pack 2.1x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
115
Credit
73
Debit
112
Food Stamps
152

When is Red Bull The Red Edition Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
11.7%
Wed
12.6%
Thu
13.0%
Fri
16.0%
Sat
17.2%
time of day
Morning
19.6%
Noon
18.3%
Afternoon
28.3%
Evening
24.3%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Bull The Red Edition consumers purchase?

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Why do Red Bull The Red Edition consumers try new brands?

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Where do Red Bull The Red Edition consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Bull The Red Edition Target Market

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Who actually buys Red Bull The Red Edition? Do these consumers match the intended target market of Red Bull The Red Edition?

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What motivates the target market to purchase Red Bull The Red Edition?

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What other target market should Red Bull The Red Edition look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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