Red Bull The Red Edition Consumer Insights

Who buys Red Bull The Red Edition?

Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull The Red Edition Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
17.2%
Total Basket $ (median)
$17.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull The Red Edition Consumer Demographics

demographic
index
Female
98
Male
115
<24
195
25-34
174
35-44
85
45-54
48
55-64
50
65+
23
African American
106
Asian
64
Caucasian
103
Hispanic
102
demographic
index
Has Kids
91
No Kids
121
- $20k
154
$20k-40k
123
$40k-60k
123
$60k-80k
80
$80k-100k
72
$100k-125k
65
$125k +
91
No College
121
College
94
Adv. Degree
103

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Red Bull The Red Edition Basket Affinity & Size

brand
basket affinity
YoCrunch 16.0x
Quaker Chewy 11.3x
Monster Energy 10.3x
Marlboro Gold Pack 9.9x
basket size
index
Urgent Need (1-2 Items)
46
Express Lane (3-10 Items)
110
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
190

Where is Red Bull The Red Edition Purchased?

channels
index
Club
0
Dollar
236
Drug
266
Food
67
Gas & Convenience
974
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.2x
Marlboro 2.2x
Marlboro Gold Pack 2.1x
Starbucks Frappuccino 1.6x

How Did They Pay?

method
index
Cash
115
Credit
73
Debit
112
Food Stamps
152

When is Red Bull The Red Edition Purchased?

day of week
Sun
16.5%
Mon
12.9%
Tue
11.7%
Wed
12.6%
Thu
13.0%
Fri
16.0%
Sat
17.2%
time of day
Morning
19.6%
Noon
18.3%
Afternoon
28.3%
Evening
24.3%
Late
9.4%

Get More Red Bull The Red Edition Data

Contact us for the latest Red Bull The Red Edition consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Bull The Red Edition consumers switch to?

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Why do consumers stop buying Red Bull The Red Edition products?

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Which retailers do Red Bull The Red Edition shoppers prefer to shop at?

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What motivates consumers to try Red Bull The Red Edition products?

Research the Red Bull The Red Edition Target Market

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Who actually buys Red Bull The Red Edition? Do these consumers match the intended target market of Red Bull The Red Edition?

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What motivates the target market to buy Red Bull The Red Edition?

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What other target market should Red Bull The Red Edition look at?

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Which other brands have a similar target market?

About Our Red Bull The Red Edition Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.