Red Bull Total Zero Consumer Insights

Who buys Red Bull Total Zero? Red Bull consumers are generally low income, Millennial males in the West Coast. Red Bull consumers are more likely to purchase Red Bull from Gas & Convenience stores with Marlboro cigarettes, Monster energy drinks and Starbucks Frappuccino products also in the basket. See sample consumer insights data below.

Red Bull Total Zero Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
19.2%
Total Basket $ (median)
$15.54

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  • Recent demographic data

Red Bull Total Zero Consumer Demographics

demographic
index
Female
88
Male
215
<24
106
25-34
145
35-44
90
45-54
83
55-64
67
65+
14
African American
59
Asian
112
Caucasian
90
Hispanic
174
demographic
index
Has Kids
96
No Kids
109
- $20k
133
$20k-40k
115
$40k-60k
87
$60k-80k
108
$80k-100k
70
$100k-125k
73
$125k +
126
No College
85
College
108
Adv. Degree
81

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Red Bull Total Zero Basket Affinity & Size

brand
basket affinity
Jack Link's 8.3x
Borden 7.6x
Monster Energy 7.5x
Snyders Of Hanover 6.9x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
94
Pantry Stocking (21+ Items)
144

Where is Red Bull Total Zero Purchased?

channels
index
Club
7
Dollar
8
Drug
247
Food
92
Gas & Convenience
1142
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.2x
Marlboro 1.9x
Diet Dr Pepper 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
125
Credit
99
Debit
95
Food Stamps
62

When is Red Bull Total Zero Purchased?

day of week
Sun
15.0%
Mon
13.2%
Tue
13.6%
Wed
12.2%
Thu
13.9%
Fri
15.5%
Sat
16.6%
time of day
Morning
18.9%
Noon
16.0%
Afternoon
28.6%
Evening
26.8%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Bull Total Zero consumers purchase?

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Why do Red Bull Total Zero consumers try new brands?

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Where do Red Bull Total Zero consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Red Bull Total Zero Target Market

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Who actually buys Red Bull Total Zero? Do these consumers match the intended target market of Red Bull Total Zero?

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What motivates the target market to purchase Red Bull Total Zero?

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What other target market should Red Bull Total Zero look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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