Red Bull Total Zero Consumer Insights

Who buys Red Bull Total Zero?

A Red Bull Total Zero consumer is generally very low income, Hispanic, and young adult age. Red Bull Total Zero consumers are more likely to purchase Red Bull Total Zero during larger pantry stocking trips. Brands such as Jack Link's, Borden, and Monster Energy also tend to be purchased in the same trip. See sample consumer insights data below.

Red Bull Total Zero Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
19.2%
Total Basket $ (median)
$15.54

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Bull Total Zero Consumer Demographics

demographic
index
Female
88
Male
215
<24
106
25-34
145
35-44
90
45-54
83
55-64
67
65+
14
African American
59
Asian
112
Caucasian
90
Hispanic
174
demographic
index
Has Kids
96
No Kids
109
- $20k
133
$20k-40k
115
$40k-60k
87
$60k-80k
108
$80k-100k
70
$100k-125k
73
$125k +
126
No College
85
College
108
Adv. Degree
81

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Red Bull Total Zero Basket Affinity & Size

brand
basket affinity
Jack Link's 8.3x
Borden 7.6x
Monster Energy 7.5x
Snyders Of Hanover 6.9x
basket size
index
Urgent Need (1-2 Items)
50
Express Lane (3-10 Items)
125
Fill Up (11-20 Items)
94
Pantry Stocking (21+ Items)
144

Where is Red Bull Total Zero Purchased?

channels
index
Club
7
Dollar
8
Drug
247
Food
92
Gas & Convenience
1142
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.2x
Marlboro 1.9x
Diet Dr Pepper 1.7x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
125
Credit
99
Debit
95
Food Stamps
62

When is Red Bull Total Zero Purchased?

day of week
Sun
15.0%
Mon
13.2%
Tue
13.6%
Wed
12.2%
Thu
13.9%
Fri
15.5%
Sat
16.6%
time of day
Morning
18.9%
Noon
16.0%
Afternoon
28.6%
Evening
26.8%
Late
9.7%

About Our Red Bull Total Zero Consumer Insights

How do we know who buys Red Bull Total Zero? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Bull Total Zero consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.