Red Diamond Consumer Insights

Who buys Red Diamond?

A Red Diamond consumer is generally median income, Caucasian, and senior age. Red Diamond consumers are more likely to purchase Red Diamond during larger pantry stocking trips. Brands such as Sunbeam, Totino's Party Pizza, and Ro-Tel also tend to be purchased in the same trip. See sample consumer insights data below.

Red Diamond Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.5%
Total Basket $ (median)
$52.17

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Diamond Consumer Demographics

demographic
index
Female
101
Male
91
<24
108
25-34
99
35-44
95
45-54
101
55-64
111
65+
129
African American
62
Asian
40
Caucasian
111
Hispanic
73
demographic
index
Has Kids
102
No Kids
96
- $20k
98
$20k-40k
116
$40k-60k
96
$60k-80k
123
$80k-100k
107
$100k-125k
71
$125k +
71
No College
119
College
102
Adv. Degree
68

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Red Diamond Basket Affinity & Size

brand
basket affinity
Sunbeam 10.2x
Totino's Party Pizza 6.3x
Ro-Tel 6.1x
Velveeta 5.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
360

Where is Red Diamond Purchased?

channels
index
Club
13
Dollar
134
Drug
19
Food
114
Gas & Convenience
50
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.2x
Ro-Tel 2.0x
Armour 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
106
Credit
83
Debit
114
Food Stamps
120

When is Red Diamond Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.3%
Wed
12.3%
Thu
12.4%
Fri
14.9%
Sat
18.2%
time of day
Morning
12.6%
Noon
14.0%
Afternoon
33.7%
Evening
31.9%
Late
7.8%

About Our Red Diamond Consumer Insights

How do we know who buys Red Diamond? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Diamond consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.