Red Diamond Consumer Insights

Who buys Red Diamond? A Red Diamond consumer is generally median income, Caucasian, and senior age. Red Diamond consumers are more likely to purchase Red Diamond during larger pantry stocking trips. Brands such as Sunbeam, Totino's Party Pizza, and Ro-Tel also tend to be purchased in the same trip. Sample consumer insights data below.

Red Diamond Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.5%
Total Basket $ (median)
$52.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Diamond Consumer Demographics

demographic
index
Female
101
Male
91
<24
108
25-34
99
35-44
95
45-54
101
55-64
111
65+
129
African American
62
Asian
40
Caucasian
111
Hispanic
73
demographic
index
Has Kids
102
No Kids
96
- $20k
98
$20k-40k
116
$40k-60k
96
$60k-80k
123
$80k-100k
107
$100k-125k
71
$125k +
71
No College
119
College
102
Adv. Degree
68

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Red Diamond Basket Affinity & Size

brand
basket affinity
Sunbeam 10.2x
Totino's Party Pizza 6.3x
Ro-Tel 6.1x
Velveeta 5.8x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
360

Where is Red Diamond Purchased?

channels
index
Club
13
Dollar
134
Drug
19
Food
114
Gas & Convenience
50
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.2x
Ro-Tel 2.0x
Armour 1.9x
Totino's Party Pizza 1.9x

How Did They Pay?

method
index
Cash
106
Credit
83
Debit
114
Food Stamps
120

When is Red Diamond Purchased?

day of week
Sun
16.6%
Mon
13.3%
Tue
12.3%
Wed
12.3%
Thu
12.4%
Fri
14.9%
Sat
18.2%
time of day
Morning
12.6%
Noon
14.0%
Afternoon
33.7%
Evening
31.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Diamond consumers purchase?

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Why do Red Diamond consumers try new brands?

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Where do Red Diamond consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Diamond Target Market

Arrow and target

Who actually buys Red Diamond? Do these consumers match the intended target market of Red Diamond?

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What motivates the target market to purchase Red Diamond?

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What other target market should Red Diamond look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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