Red Gold Consumer Insights

Who buys Red Gold?

A Red Gold consumer is generally slightly higher income, Caucasian, and older age. Red Gold consumers are more likely to purchase Red Gold during larger pantry stocking trips. Brands such as Ro-Tel, Bush's Best, and Hunts also tend to be purchased in the same trip. See sample consumer insights data below.

Red Gold Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.52
% of Basket $ (median)
2.1%
Total Basket $ (median)
$71.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Gold Consumer Demographics

demographic
index
Female
102
Male
85
<24
63
25-34
82
35-44
94
45-54
117
55-64
153
65+
120
African American
61
Asian
25
Caucasian
119
Hispanic
35
demographic
index
Has Kids
96
No Kids
109
- $20k
69
$20k-40k
93
$40k-60k
113
$60k-80k
104
$80k-100k
114
$100k-125k
109
$125k +
79
No College
107
College
100
Adv. Degree
91

Understand Red Gold Consumer Behavior

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Red Gold Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.5x
Bush's Best 7.1x
Hunts 6.0x
Libby's 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
557

Where is Red Gold Purchased?

channels
index
Club
2
Dollar
0
Drug
53
Food
136
Gas & Convenience
6
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Sunbeam 1.8x
Ro-Tel 1.8x
Farmers Market 1.8x

How Did They Pay?

method
index
Cash
111
Credit
111
Debit
86
Food Stamps
101

When is Red Gold Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
11.3%
Wed
12.0%
Thu
12.2%
Fri
14.0%
Sat
20.3%
time of day
Morning
15.1%
Noon
18.7%
Afternoon
36.3%
Evening
24.1%
Late
5.8%

About Our Red Gold Consumer Insights

How do we know who buys Red Gold? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Gold consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.