Red Gold Consumer Insights

Who buys Red Gold? A Red Gold consumer is generally slightly higher income, Caucasian, and older age. Red Gold consumers are more likely to purchase Red Gold during larger pantry stocking trips. Brands such as Ro-Tel, Bush's Best, and Hunts also tend to be purchased in the same trip. Sample consumer insights data below.

Red Gold Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.52
% of Basket $ (median)
2.1%
Total Basket $ (median)
$71.35

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Gold Consumer Demographics

demographic
index
Female
102
Male
85
<24
63
25-34
82
35-44
94
45-54
117
55-64
153
65+
120
African American
61
Asian
25
Caucasian
119
Hispanic
35
demographic
index
Has Kids
96
No Kids
109
- $20k
69
$20k-40k
93
$40k-60k
113
$60k-80k
104
$80k-100k
114
$100k-125k
109
$125k +
79
No College
107
College
100
Adv. Degree
91

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Red Gold Basket Affinity & Size

brand
basket affinity
Ro-Tel 10.5x
Bush's Best 7.1x
Hunts 6.0x
Libby's 5.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
24
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
557

Where is Red Gold Purchased?

channels
index
Club
2
Dollar
0
Drug
53
Food
136
Gas & Convenience
6
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.9x
Sunbeam 1.8x
Ro-Tel 1.8x
Farmers Market 1.8x

How Did They Pay?

method
index
Cash
111
Credit
111
Debit
86
Food Stamps
101

When is Red Gold Purchased?

day of week
Sun
16.9%
Mon
13.2%
Tue
11.3%
Wed
12.0%
Thu
12.2%
Fri
14.0%
Sat
20.3%
time of day
Morning
15.1%
Noon
18.7%
Afternoon
36.3%
Evening
24.1%
Late
5.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Gold consumers purchase?

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Why do Red Gold consumers try new brands?

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Where do Red Gold consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Gold Target Market

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Who actually buys Red Gold? Do these consumers match the intended target market of Red Gold?

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What motivates the target market to purchase Red Gold?

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What other target market should Red Gold look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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