Red Heart Consumer Insights

Who buys Red Heart?

A Red Heart consumer is generally lower income, Caucasian, and older age. Red Heart consumers are more likely to purchase Red Heart during larger pantry stocking trips. Brands such as International Delight, Farmers Market, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Red Heart Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
9.4%
Total Basket $ (median)
$30.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Heart Consumer Demographics

demographic
index
Female
104
Male
57
<24
132
25-34
101
35-44
77
45-54
113
55-64
158
65+
115
African American
84
Asian
33
Caucasian
111
Hispanic
67
demographic
index
Has Kids
90
No Kids
122
- $20k
155
$20k-40k
159
$40k-60k
118
$60k-80k
94
$80k-100k
61
$100k-125k
69
$125k +
37
No College
150
College
96
Adv. Degree
60

Understand Red Heart Consumer Behavior

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Red Heart Basket Affinity & Size

brand
basket affinity
International Delight 5.8x
Farmers Market 5.6x
Sunbeam 5.5x
Totino's Party Pizza 5.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
84
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
256

Where is Red Heart Purchased?

channels
index
Beauty
7
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.6x
Bar-S 1.5x
Hunt's Snack Pack 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
128
Credit
78
Debit
110
Food Stamps
91

When is Red Heart Purchased?

day of week
Sun
12.5%
Mon
14.0%
Tue
11.5%
Wed
12.7%
Thu
12.4%
Fri
17.7%
Sat
19.1%
time of day
Morning
15.6%
Noon
17.6%
Afternoon
38.2%
Evening
22.5%
Late
6.1%

Get More Red Heart Data

Contact us for the latest Red Heart consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Heart consumers switch to?

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Why do consumers stop buying Red Heart products?

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Which retailers do Red Heart shoppers prefer to shop at?

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What motivates consumers to try Red Heart products?

Research the Red Heart Target Market

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Who actually buys Red Heart? Do these consumers match the intended target market of Red Heart?

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What motivates the target market to buy Red Heart?

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What other target market should Red Heart look at?

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Which other brands have a similar target market?

About Our Red Heart Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.