Red Lobster Consumer Insights

Who buys Red Lobster ?

A Red Lobster consumer is generally higher income, African American, and senior age. Red Lobster consumers are more likely to purchase Red Lobster during larger pantry stocking trips. Brands such as Ro-Tel, Betty Crocker, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Red Lobster Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.24
% of Basket $ (median)
4.4%
Total Basket $ (median)
$51.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Lobster Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
87
35-44
89
45-54
116
55-64
147
65+
147
African American
116
Asian
52
Caucasian
107
Hispanic
71
demographic
index
Has Kids
91
No Kids
119
- $20k
69
$20k-40k
83
$40k-60k
103
$60k-80k
114
$80k-100k
110
$100k-125k
119
$125k +
87
No College
105
College
98
Adv. Degree
105

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Red Lobster Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.3x
Betty Crocker 4.2x
Blue Bonnet 3.8x
Mccormick 3.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
432

Where is Red Lobster Purchased?

channels
index
Club
128
Dollar
52
Drug
41
Food
138
Gas & Convenience
84
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Ro-Tel 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
83
Credit
127
Debit
90
Food Stamps
57

When is Red Lobster Purchased?

day of week
Sun
14.3%
Mon
11.3%
Tue
13.9%
Wed
11.7%
Thu
11.3%
Fri
17.2%
Sat
20.4%
time of day
Morning
14.2%
Noon
18.3%
Afternoon
37.0%
Evening
26.1%
Late
4.5%

Get More Red Lobster Data

Contact us for the latest Red Lobster consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Lobster consumers switch to?

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Why do consumers stop buying Red Lobster products?

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Which retailers do Red Lobster shoppers prefer to shop at?

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What motivates consumers to try Red Lobster products?

Research the Red Lobster Target Market

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Who actually buys Red Lobster ? Do these consumers match the intended target market of Red Lobster ?

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What motivates the target market to purchase Red Lobster ?

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What other target market should Red Lobster look at?

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Which other brands have a similar target market?

About Our Red Lobster Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.