Red Lobster Consumer Insights

Who buys Red Lobster ? A Red Lobster consumer is generally higher income, African American, and senior age. Red Lobster consumers are more likely to purchase Red Lobster during larger pantry stocking trips. Brands such as Ro-Tel, Betty Crocker, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Red Lobster Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.24
% of Basket $ (median)
4.4%
Total Basket $ (median)
$51.40

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Lobster Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
87
35-44
89
45-54
116
55-64
147
65+
147
African American
116
Asian
52
Caucasian
107
Hispanic
71
demographic
index
Has Kids
91
No Kids
119
- $20k
69
$20k-40k
83
$40k-60k
103
$60k-80k
114
$80k-100k
110
$100k-125k
119
$125k +
87
No College
105
College
98
Adv. Degree
105

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Red Lobster Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.3x
Betty Crocker 4.2x
Blue Bonnet 3.8x
Mccormick 3.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
432

Where is Red Lobster Purchased?

channels
index
Club
128
Dollar
52
Drug
41
Food
138
Gas & Convenience
84
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Ro-Tel 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x

How Did They Pay?

method
index
Cash
83
Credit
127
Debit
90
Food Stamps
57

When is Red Lobster Purchased?

day of week
Sun
14.3%
Mon
11.3%
Tue
13.9%
Wed
11.7%
Thu
11.3%
Fri
17.2%
Sat
20.4%
time of day
Morning
14.2%
Noon
18.3%
Afternoon
37.0%
Evening
26.1%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Lobster consumers purchase?

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Why do Red Lobster consumers try new brands?

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Where do Red Lobster consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Lobster Target Market

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Who actually buys Red Lobster ? Do these consumers match the intended target market of Red Lobster ?

Thought bubble

What motivates the target market to purchase Red Lobster ?

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What other target market should Red Lobster look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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