Red Robin Consumer Insights

Who buys Red Robin?

A Red Robin consumer is generally lower income, African American, and upper middle age. Red Robin consumers are more likely to purchase Red Robin during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Banquet also tend to be purchased in the same trip. Sample consumer insights data below.

Red Robin Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.74
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.66

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Robin Consumer Demographics

demographic
index
Female
100
Male
101
<24
92
25-34
97
35-44
97
45-54
112
55-64
104
65+
78
African American
121
Asian
34
Caucasian
110
Hispanic
55
demographic
index
Has Kids
99
No Kids
101
- $20k
104
$20k-40k
119
$40k-60k
109
$60k-80k
109
$80k-100k
104
$100k-125k
90
$125k +
49
No College
128
College
102
Adv. Degree
59

Understand Red Robin Consumer Behavior

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Red Robin Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.0x
Ore-Ida 8.0x
Banquet 5.8x
Totino's Party Pizza 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
523

Where is Red Robin Purchased?

channels
index
Drug
18
Food
70
Gas & Convenience
5
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Red Baron 1.6x
Vlasic 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
86
Credit
81
Debit
114
Food Stamps
205

When is Red Robin Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
11.9%
Wed
11.8%
Thu
11.4%
Fri
17.2%
Sat
17.1%
time of day
Morning
12.2%
Noon
15.4%
Afternoon
37.1%
Evening
30.3%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Robin consumers purchase?

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Why do Red Robin consumers try new brands?

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Where do Red Robin consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Robin Target Market

Arrow and target

Who actually buys Red Robin? Do these consumers match the intended target market of Red Robin?

Thought bubble

What motivates the target market to purchase Red Robin?

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What other target market should Red Robin look at?

venn diagram

Which other brands have a similar target market?

About Our Red Robin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.