Red Robin Consumer Insights

Who buys Red Robin?

A Red Robin consumer is generally lower income, African American, and upper middle age. Red Robin consumers are more likely to purchase Red Robin during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ore-Ida, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Red Robin Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.74
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Robin Consumer Demographics

demographic
index
Female
100
Male
101
<24
92
25-34
97
35-44
97
45-54
112
55-64
104
65+
78
African American
121
Asian
34
Caucasian
110
Hispanic
55
demographic
index
Has Kids
99
No Kids
101
- $20k
104
$20k-40k
119
$40k-60k
109
$60k-80k
109
$80k-100k
104
$100k-125k
90
$125k +
49
No College
128
College
102
Adv. Degree
59

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Red Robin Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.0x
Ore-Ida 8.0x
Banquet 5.8x
Totino's Party Pizza 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
523

Where is Red Robin Purchased?

channels
index
Drug
18
Food
70
Gas & Convenience
5
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.7x
Red Baron 1.6x
Vlasic 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
86
Credit
81
Debit
114
Food Stamps
205

When is Red Robin Purchased?

day of week
Sun
17.5%
Mon
13.1%
Tue
11.9%
Wed
11.8%
Thu
11.4%
Fri
17.2%
Sat
17.1%
time of day
Morning
12.2%
Noon
15.4%
Afternoon
37.1%
Evening
30.3%
Late
5.0%

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Find Answers to Questions

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Which brands do Red Robin consumers switch to?

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Why do consumers stop buying Red Robin products?

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Which retailers do Red Robin shoppers prefer to shop at?

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What motivates consumers to try Red Robin products?

Research the Red Robin Target Market

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Who actually buys Red Robin? Do these consumers match the intended target market of Red Robin?

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What motivates the target market to buy Red Robin?

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What other target market should Red Robin look at?

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Which other brands have a similar target market?

About Our Red Robin Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.