Red Rose Consumer Insights

Who buys Red Rose?

A Red Rose consumer is generally slightly higher income, Caucasian, and senior age. Red Rose consumers are more likely to purchase Red Rose during larger pantry stocking trips. Brands such as Dannon Oikos, Smart Balance, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Red Rose Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.28
% of Basket $ (median)
7.7%
Total Basket $ (median)
$42.37

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Rose Consumer Demographics

demographic
index
Female
98
Male
116
<24
124
25-34
85
35-44
90
45-54
109
55-64
144
65+
180
African American
70
Asian
92
Caucasian
101
Hispanic
86
demographic
index
Has Kids
90
No Kids
122
- $20k
114
$20k-40k
102
$40k-60k
82
$60k-80k
91
$80k-100k
119
$100k-125k
106
$125k +
104
No College
105
College
99
Adv. Degree
99

Understand Red Rose Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Red Rose Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.7x
Smart Balance 7.6x
Dannon Danimals 7.6x
Domino 5.8x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
252

Where is Red Rose Purchased?

channels
index
Club
9
Dollar
47
Drug
323
Food
161
Gas & Convenience
14
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Snyders Of Hanover 1.4x
Purina Friskies 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
123
Credit
98
Debit
94
Food Stamps
92

When is Red Rose Purchased?

day of week
Sun
14.7%
Mon
10.1%
Tue
11.7%
Wed
12.2%
Thu
15.0%
Fri
20.2%
Sat
16.1%
time of day
Morning
20.1%
Noon
17.1%
Afternoon
34.1%
Evening
23.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Red Rose consumers purchase?

check mark

Why do Red Rose consumers try new brands?

check mark

Where do Red Rose consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Rose Target Market

Arrow and target

Who actually buys Red Rose? Do these consumers match the intended target market of Red Rose?

Thought bubble

What motivates the target market to purchase Red Rose?

magnifying glass

What other target market should Red Rose look at?

venn diagram

Which other brands have a similar target market?

About Our Red Rose Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.