Red Rose Consumer Insights

Who buys Red Rose?

A Red Rose consumer is generally slightly higher income, Caucasian, and senior age. Red Rose consumers are more likely to purchase Red Rose during larger pantry stocking trips. Brands such as Dannon Oikos, Smart Balance, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Red Rose Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.28
% of Basket $ (median)
7.7%
Total Basket $ (median)
$42.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Rose Consumer Demographics

demographic
index
Female
98
Male
116
<24
124
25-34
85
35-44
90
45-54
109
55-64
144
65+
180
African American
70
Asian
92
Caucasian
101
Hispanic
86
demographic
index
Has Kids
90
No Kids
122
- $20k
114
$20k-40k
102
$40k-60k
82
$60k-80k
91
$80k-100k
119
$100k-125k
106
$125k +
104
No College
105
College
99
Adv. Degree
99

Understand Red Rose Consumer Behavior

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Red Rose Basket Affinity & Size

brand
basket affinity
Dannon Oikos 7.7x
Smart Balance 7.6x
Dannon Danimals 7.6x
Domino 5.8x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
102
Pantry Stocking (21+ Items)
252

Where is Red Rose Purchased?

channels
index
Club
9
Dollar
47
Drug
323
Food
161
Gas & Convenience
14
Mass
49
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Snyders Of Hanover 1.4x
Purina Friskies 1.4x
Sparkling Ice 1.4x

How Did They Pay?

method
index
Cash
123
Credit
98
Debit
94
Food Stamps
92

When is Red Rose Purchased?

day of week
Sun
14.7%
Mon
10.1%
Tue
11.7%
Wed
12.2%
Thu
15.0%
Fri
20.2%
Sat
16.1%
time of day
Morning
20.1%
Noon
17.1%
Afternoon
34.1%
Evening
23.0%
Late
5.7%

Get More Red Rose Data

Contact us for the latest Red Rose consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Red Rose consumers switch to?

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Why do consumers stop buying Red Rose products?

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Which retailers do Red Rose shoppers prefer to shop at?

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What motivates consumers to try Red Rose products?

Research the Red Rose Target Market

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Who actually buys Red Rose? Do these consumers match the intended target market of Red Rose?

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What motivates the target market to buy Red Rose?

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What other target market should Red Rose look at?

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Which other brands have a similar target market?

About Our Red Rose Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.