Red Star Consumer Insights

Who buys Red Star?

A Red Star consumer is generally very low income, Asian, and young adult age. Red Star consumers are more likely to purchase Red Star during larger pantry stocking trips. Brands such as Blue Bonnet, Farmers Market, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Red Star Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.89
% of Basket $ (median)
3.1%
Total Basket $ (median)
$61.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Star Consumer Demographics

demographic
index
Female
100
Male
103
<24
107
25-34
124
35-44
91
45-54
87
55-64
94
65+
104
African American
82
Asian
131
Caucasian
101
Hispanic
58
demographic
index
Has Kids
101
No Kids
97
- $20k
131
$20k-40k
101
$40k-60k
120
$60k-80k
104
$80k-100k
87
$100k-125k
84
$125k +
71
No College
98
College
97
Adv. Degree
116

Understand Red Star Consumer Behavior

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Red Star Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.0x
Farmers Market 6.6x
Mccormick 6.4x
Domino 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
435

Where is Red Star Purchased?

channels
index
Club
163
Dollar
0
Drug
40
Food
58
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Post Honey Bunches Of Oats 1.4x
Dannon Oikos 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
117
Credit
102
Debit
92
Food Stamps
104

When is Red Star Purchased?

day of week
Sun
14.6%
Mon
12.7%
Tue
12.3%
Wed
14.2%
Thu
11.8%
Fri
16.0%
Sat
18.5%
time of day
Morning
13.6%
Noon
20.9%
Afternoon
34.8%
Evening
25.0%
Late
5.7%

About Our Red Star Consumer Insights

How do we know who buys Red Star? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Star consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.