Red Star Consumer Insights

Who buys Red Star?

A Red Star consumer is generally very low income, Asian, and young adult age. Red Star consumers are more likely to purchase Red Star during larger pantry stocking trips. Brands such as Blue Bonnet, Farmers Market, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

Red Star Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.89
% of Basket $ (median)
3.1%
Total Basket $ (median)
$61.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Star Consumer Demographics

demographic
index
Female
100
Male
103
<24
107
25-34
124
35-44
91
45-54
87
55-64
94
65+
104
African American
82
Asian
131
Caucasian
101
Hispanic
58
demographic
index
Has Kids
101
No Kids
97
- $20k
131
$20k-40k
101
$40k-60k
120
$60k-80k
104
$80k-100k
87
$100k-125k
84
$125k +
71
No College
98
College
97
Adv. Degree
116

Understand Red Star Consumer Behavior

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Red Star Basket Affinity & Size

brand
basket affinity
Blue Bonnet 7.0x
Farmers Market 6.6x
Mccormick 6.4x
Domino 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
44
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
435

Where is Red Star Purchased?

channels
index
Club
163
Dollar
0
Drug
40
Food
58
Mass
133
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.4x
Post Honey Bunches Of Oats 1.4x
Dannon Oikos 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
117
Credit
102
Debit
92
Food Stamps
104

When is Red Star Purchased?

day of week
Sun
14.6%
Mon
12.7%
Tue
12.3%
Wed
14.2%
Thu
11.8%
Fri
16.0%
Sat
18.5%
time of day
Morning
13.6%
Noon
20.9%
Afternoon
34.8%
Evening
25.0%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Star consumers purchase?

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Why do Red Star consumers try new brands?

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Where do Red Star consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Star Target Market

Arrow and target

Who actually buys Red Star? Do these consumers match the intended target market of Red Star?

Thought bubble

What motivates the target market to purchase Red Star?

magnifying glass

What other target market should Red Star look at?

venn diagram

Which other brands have a similar target market?

About Our Red Star Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.