Red Vines Consumer Insights

Who buys Red Vines?

A Red Vines consumer is generally higher income, Hispanic, and upper middle age. Red Vines consumers are more likely to purchase Red Vines during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Red Vines Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.83
% of Basket $ (median)
6.4%
Total Basket $ (median)
$28.59

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Red Vines Consumer Demographics

demographic
index
Female
100
Male
103
<24
67
25-34
81
35-44
104
45-54
125
55-64
101
65+
72
African American
90
Asian
109
Caucasian
94
Hispanic
131
demographic
index
Has Kids
102
No Kids
96
- $20k
81
$20k-40k
81
$40k-60k
103
$60k-80k
95
$80k-100k
102
$100k-125k
120
$125k +
117
No College
80
College
109
Adv. Degree
82

Understand Red Vines Consumer Behavior

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Red Vines Basket Affinity & Size

brand
basket affinity
Skittles 8.7x
Twizzlers 7.5x
Twix 6.2x
Archer Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
256

Where is Red Vines Purchased?

channels
index
Beauty
14
Club
245
Dollar
250
Drug
151
Food
73
Gas & Convenience
51
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Fresh Selections 1.6x
Taylor Farms 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
144
Credit
77
Debit
102
Food Stamps
88

When is Red Vines Purchased?

day of week
Sun
13.4%
Mon
11.6%
Tue
12.3%
Wed
13.7%
Thu
15.1%
Fri
17.3%
Sat
16.6%
time of day
Morning
13.9%
Noon
18.5%
Afternoon
33.3%
Evening
28.2%
Late
6.1%

About Our Red Vines Consumer Insights

How do we know who buys Red Vines? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Red Vines consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.