Red Vines Consumer Insights

Who buys Red Vines? A Red Vines consumer is generally higher income, Hispanic, and upper middle age. Red Vines consumers are more likely to purchase Red Vines during larger pantry stocking trips. Brands such as Skittles, Twizzlers, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Red Vines Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.83
% of Basket $ (median)
6.4%
Total Basket $ (median)
$28.59

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Red Vines Consumer Demographics

demographic
index
Female
100
Male
103
<24
67
25-34
81
35-44
104
45-54
125
55-64
101
65+
72
African American
90
Asian
109
Caucasian
94
Hispanic
131
demographic
index
Has Kids
102
No Kids
96
- $20k
81
$20k-40k
81
$40k-60k
103
$60k-80k
95
$80k-100k
102
$100k-125k
120
$125k +
117
No College
80
College
109
Adv. Degree
82

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Red Vines Basket Affinity & Size

brand
basket affinity
Skittles 8.7x
Twizzlers 7.5x
Twix 6.2x
Archer Farms 5.7x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
256

Where is Red Vines Purchased?

channels
index
Beauty
14
Club
245
Dollar
250
Drug
151
Food
73
Gas & Convenience
51
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Fresh Selections 1.6x
Taylor Farms 1.5x
Jennie-O 1.5x

How Did They Pay?

method
index
Cash
144
Credit
77
Debit
102
Food Stamps
88

When is Red Vines Purchased?

day of week
Sun
13.4%
Mon
11.6%
Tue
12.3%
Wed
13.7%
Thu
15.1%
Fri
17.3%
Sat
16.6%
time of day
Morning
13.9%
Noon
18.5%
Afternoon
33.3%
Evening
28.2%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Red Vines consumers purchase?

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Why do Red Vines consumers try new brands?

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Where do Red Vines consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Red Vines Target Market

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Who actually buys Red Vines? Do these consumers match the intended target market of Red Vines?

Thought bubble

What motivates the target market to purchase Red Vines?

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What other target market should Red Vines look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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