Reddi-Wip Consumer Insights

Who buys Reddi-Wip?

A Reddi-Wip consumer is generally very high income, Caucasian, and senior age. Reddi-Wip consumers are more likely to purchase Reddi-Wip during larger pantry stocking trips. Brands such as Jello, Breyers, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Reddi-Wip Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reddi-Wip Consumer Demographics

demographic
index
Female
101
Male
93
<24
72
25-34
73
35-44
101
45-54
116
55-64
134
65+
170
African American
60
Asian
60
Caucasian
108
Hispanic
83
demographic
index
Has Kids
99
No Kids
103
- $20k
76
$20k-40k
79
$40k-60k
93
$60k-80k
96
$80k-100k
113
$100k-125k
118
$125k +
129
No College
87
College
100
Adv. Degree
114

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Reddi-Wip Basket Affinity & Size

brand
basket affinity
Jello 5.0x
Breyers 4.9x
Cool Whip 4.7x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
425

Where is Reddi-Wip Purchased?

channels
index
Club
111
Dollar
5
Drug
23
Food
152
Gas & Convenience
12
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Diet Pepsi 1.3x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
99
Credit
112
Debit
90
Food Stamps
100

When is Reddi-Wip Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
12.6%
Wed
13.6%
Thu
12.0%
Fri
14.7%
Sat
17.6%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
35.4%
Evening
27.1%
Late
5.9%

Get More Reddi-Wip Data

Contact us for the latest Reddi-Wip consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Reddi-Wip consumers switch to?

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Why do consumers stop buying Reddi-Wip products?

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Which retailers do Reddi-Wip shoppers prefer to shop at?

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What motivates consumers to try Reddi-Wip products?

Research the Reddi-Wip Target Market

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Who actually buys Reddi-Wip? Do these consumers match the intended target market of Reddi-Wip?

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What motivates the target market to buy Reddi-Wip?

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What other target market should Reddi-Wip look at?

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Which other brands have a similar target market?

About Our Reddi-Wip Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.