Reddi-Wip Consumer Insights

Who buys Reddi-Wip?

A Reddi-Wip consumer is generally very high income, Caucasian, and senior age. Reddi-Wip consumers are more likely to purchase Reddi-Wip during larger pantry stocking trips. Brands such as Jello, Breyers, and Cool Whip also tend to be purchased in the same trip. See sample consumer insights data below.

Reddi-Wip Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reddi-Wip Consumer Demographics

demographic
index
Female
101
Male
93
<24
72
25-34
73
35-44
101
45-54
116
55-64
134
65+
170
African American
60
Asian
60
Caucasian
108
Hispanic
83
demographic
index
Has Kids
99
No Kids
103
- $20k
76
$20k-40k
79
$40k-60k
93
$60k-80k
96
$80k-100k
113
$100k-125k
118
$125k +
129
No College
87
College
100
Adv. Degree
114

Understand Reddi-Wip Consumer Behavior

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Reddi-Wip Basket Affinity & Size

brand
basket affinity
Jello 5.0x
Breyers 4.9x
Cool Whip 4.7x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
425

Where is Reddi-Wip Purchased?

channels
index
Club
111
Dollar
5
Drug
23
Food
152
Gas & Convenience
12
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Diet Pepsi 1.3x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
99
Credit
112
Debit
90
Food Stamps
100

When is Reddi-Wip Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
12.6%
Wed
13.6%
Thu
12.0%
Fri
14.7%
Sat
17.6%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
35.4%
Evening
27.1%
Late
5.9%

About Our Reddi-Wip Consumer Insights

How do we know who buys Reddi-Wip? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reddi-Wip consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.