Redd's Consumer Insights

Who buys Redd's? Redd's consumers are generally lower income, Caucasian, and adolescent age. Redd's consumers are more likely to purchase Redd's during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Ball Park also tend to be purchased in the same trip. Sample consumer insights data below.

Redd's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
20.7%
Total Basket $ (median)
$53.19

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Redd's Consumer Demographics

demographic
index
Female
100
Male
100
<24
167
25-34
142
35-44
92
45-54
74
55-64
62
65+
36
African American
71
Asian
63
Caucasian
108
Hispanic
73
demographic
index
Has Kids
96
No Kids
110
- $20k
84
$20k-40k
125
$40k-60k
100
$60k-80k
109
$80k-100k
95
$100k-125k
90
$125k +
79
No College
97
College
104
Adv. Degree
85

Understand Redd's Consumer Behavior

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Redd's Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Lays Wavy 4.7x
Ball Park 4.5x
7Up 4.3x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
248

Where is Redd's Purchased?

channels
index
Club
37
Dollar
28
Drug
42
Food
134
Gas & Convenience
240
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Monster Energy 1.5x
Red Bull 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
100
Credit
100
Debit
110
Food Stamps
38

When is Redd's Purchased?

day of week
Sun
14.0%
Mon
8.0%
Tue
8.3%
Wed
10.4%
Thu
10.8%
Fri
21.5%
Sat
27.0%
time of day
Morning
7.9%
Noon
11.6%
Afternoon
35.3%
Evening
36.2%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Redd's consumers purchase?

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Why do Redd's consumers try new brands?

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Where do Redd's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Redd's Target Market

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Who actually buys Redd's? Do these consumers match the intended target market of Redd's?

Thought bubble

What motivates the target market to purchase Redd's?

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What other target market should Redd's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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