Redd's Consumer Insights

Who buys Redd's?

A Redd's consumer is generally lower income, Caucasian, and adolescent age. Redd's consumers are more likely to purchase Redd's during larger pantry stocking trips. Brands such as Bud Light, Lays Wavy, and Ball Park also tend to be purchased in the same trip. See sample consumer insights data below.

Redd's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.99
% of Basket $ (median)
20.7%
Total Basket $ (median)
$53.19

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Redd's Consumer Demographics

demographic
index
Female
100
Male
100
<24
167
25-34
142
35-44
92
45-54
74
55-64
62
65+
36
African American
71
Asian
63
Caucasian
108
Hispanic
73
demographic
index
Has Kids
96
No Kids
110
- $20k
84
$20k-40k
125
$40k-60k
100
$60k-80k
109
$80k-100k
95
$100k-125k
90
$125k +
79
No College
97
College
104
Adv. Degree
85

Understand Redd's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Redd's Basket Affinity & Size

brand
basket affinity
Bud Light 11.1x
Lays Wavy 4.7x
Ball Park 4.5x
7Up 4.3x
basket size
index
Urgent Need (1-2 Items)
41
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
248

Where is Redd's Purchased?

channels
index
Club
37
Dollar
28
Drug
42
Food
134
Gas & Convenience
240
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.7x
Monster Energy 1.5x
Red Bull 1.4x
Red Baron 1.4x

How Did They Pay?

method
index
Cash
100
Credit
100
Debit
110
Food Stamps
38

When is Redd's Purchased?

day of week
Sun
14.0%
Mon
8.0%
Tue
8.3%
Wed
10.4%
Thu
10.8%
Fri
21.5%
Sat
27.0%
time of day
Morning
7.9%
Noon
11.6%
Afternoon
35.3%
Evening
36.2%
Late
9.1%

About Our Redd's Consumer Insights

How do we know who buys Redd's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Redd's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.