Reddy Ice Consumer Insights

Who buys Reddy Ice?

A Reddy Ice consumer is generally median income, Hispanic, and young adult age. Reddy Ice consumers are more likely to purchase Reddy Ice during larger pantry stocking trips. Brands such as Bud Light, Dr. Pepper, and Powerade also tend to be purchased in the same trip. See sample consumer insights data below.

Reddy Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.39
% of Basket $ (median)
16.2%
Total Basket $ (median)
$14.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reddy Ice Consumer Demographics

demographic
index
Female
99
Male
110
<24
80
25-34
118
35-44
91
45-54
101
55-64
104
65+
59
African American
122
Asian
91
Caucasian
89
Hispanic
124
demographic
index
Has Kids
99
No Kids
102
- $20k
83
$20k-40k
97
$40k-60k
103
$60k-80k
132
$80k-100k
95
$100k-125k
88
$125k +
78
No College
102
College
94
Adv. Degree
127

Understand Reddy Ice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Reddy Ice Basket Affinity & Size

brand
basket affinity
Bud Light 9.7x
Dr. Pepper 6.1x
Powerade 5.6x
Hefty 5.4x
basket size
index
Urgent Need (1-2 Items)
83
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
119

Where is Reddy Ice Purchased?

channels
index
Club
177
Dollar
752
Drug
163
Food
63
Gas & Convenience
521
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.7x
Natures Own 1.7x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
134
Credit
75
Debit
112
Food Stamps
67

When is Reddy Ice Purchased?

day of week
Sun
16.7%
Mon
8.8%
Tue
8.3%
Wed
9.9%
Thu
10.9%
Fri
17.8%
Sat
27.5%
time of day
Morning
24.8%
Noon
19.2%
Afternoon
30.5%
Evening
20.2%
Late
5.3%

About Our Reddy Ice Consumer Insights

How do we know who buys Reddy Ice? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reddy Ice consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.