Reddy Ice Consumer Insights

Who buys Reddy Ice?

A Reddy Ice consumer is generally median income, Hispanic, and young adult age. Reddy Ice consumers are more likely to purchase Reddy Ice during larger pantry stocking trips. Brands such as Bud Light, Dr. Pepper, and Powerade also tend to be purchased in the same trip. See sample consumer insights data below.

Reddy Ice Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.39
% of Basket $ (median)
16.2%
Total Basket $ (median)
$14.80

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reddy Ice Consumer Demographics

demographic
index
Female
99
Male
110
<24
80
25-34
118
35-44
91
45-54
101
55-64
104
65+
59
African American
122
Asian
91
Caucasian
89
Hispanic
124
demographic
index
Has Kids
99
No Kids
102
- $20k
83
$20k-40k
97
$40k-60k
103
$60k-80k
132
$80k-100k
95
$100k-125k
88
$125k +
78
No College
102
College
94
Adv. Degree
127

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Reddy Ice Basket Affinity & Size

brand
basket affinity
Bud Light 9.7x
Dr. Pepper 6.1x
Powerade 5.6x
Hefty 5.4x
basket size
index
Urgent Need (1-2 Items)
83
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
119

Where is Reddy Ice Purchased?

channels
index
Club
177
Dollar
752
Drug
163
Food
63
Gas & Convenience
521
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.7x
Natures Own 1.7x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
134
Credit
75
Debit
112
Food Stamps
67

When is Reddy Ice Purchased?

day of week
Sun
16.7%
Mon
8.8%
Tue
8.3%
Wed
9.9%
Thu
10.9%
Fri
17.8%
Sat
27.5%
time of day
Morning
24.8%
Noon
19.2%
Afternoon
30.5%
Evening
20.2%
Late
5.3%

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Better understand Reddy Ice consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Reddy Ice consumers switch to?

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Why do consumers stop buying Reddy Ice products?

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Which retailers do Reddy Ice shoppers prefer to shop at?

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What motivates consumers to try Reddy Ice products?

Research the Reddy Ice Target Market

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Who actually buys Reddy Ice? Do these consumers match the intended target market of Reddy Ice?

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What motivates the target market to buy Reddy Ice?

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What other target market should Reddy Ice look at?

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Which other brands have a similar target market?

About Our Reddy Ice Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.