Reddy Ice Consumer Insights

Who buys Reddy Ice? A Reddy Ice consumer is generally median income, Hispanic, and young adult age. Reddy Ice consumers are more likely to purchase Reddy Ice during larger pantry stocking trips. Brands such as Bud Light, Dr. Pepper, and Powerade also tend to be purchased in the same trip. Sample consumer insights data below.

Reddy Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.39
% of Basket $ (median)
16.2%
Total Basket $ (median)
$14.80

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reddy Ice Consumer Demographics

demographic
index
Female
99
Male
110
<24
80
25-34
118
35-44
91
45-54
101
55-64
104
65+
59
African American
122
Asian
91
Caucasian
89
Hispanic
124
demographic
index
Has Kids
99
No Kids
102
- $20k
83
$20k-40k
97
$40k-60k
103
$60k-80k
132
$80k-100k
95
$100k-125k
88
$125k +
78
No College
102
College
94
Adv. Degree
127

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Reddy Ice Basket Affinity & Size

brand
basket affinity
Bud Light 9.7x
Dr. Pepper 6.1x
Powerade 5.6x
Hefty 5.4x
basket size
index
Urgent Need (1-2 Items)
83
Express Lane (3-10 Items)
101
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
119

Where is Reddy Ice Purchased?

channels
index
Club
177
Dollar
752
Drug
163
Food
63
Gas & Convenience
521
Mass
61
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.8x
Sunbeam 1.7x
Natures Own 1.7x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
134
Credit
75
Debit
112
Food Stamps
67

When is Reddy Ice Purchased?

day of week
Sun
16.7%
Mon
8.8%
Tue
8.3%
Wed
9.9%
Thu
10.9%
Fri
17.8%
Sat
27.5%
time of day
Morning
24.8%
Noon
19.2%
Afternoon
30.5%
Evening
20.2%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reddy Ice consumers purchase?

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Why do Reddy Ice consumers try new brands?

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Where do Reddy Ice consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reddy Ice Target Market

Arrow and target

Who actually buys Reddy Ice? Do these consumers match the intended target market of Reddy Ice?

Thought bubble

What motivates the target market to purchase Reddy Ice?

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What other target market should Reddy Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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