Reese Consumer Insights

Who buys Reese? A Reese consumer is generally slightly higher income, Caucasian, and senior age. Reese consumers are more likely to purchase Reese during larger pantry stocking trips. Brands such as Green Giant, Birds Eye, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Reese Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.7%
Total Basket $ (median)
$74.83

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reese Consumer Demographics

demographic
index
Female
100
Male
104
<24
73
25-34
96
35-44
92
45-54
111
55-64
124
65+
126
African American
44
Asian
50
Caucasian
114
Hispanic
51
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
85
$40k-60k
99
$60k-80k
98
$80k-100k
120
$100k-125k
111
$125k +
105
No College
94
College
101
Adv. Degree
105

Understand Reese Consumer Behavior

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Reese Basket Affinity & Size

brand
basket affinity
Green Giant 6.2x
Birds Eye 6.1x
Archer Farms 6.1x
Hellmann's 6.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
486

Where is Reese Purchased?

channels
index
Dollar
1
Drug
32
Food
50
Gas & Convenience
9
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Dannon Oikos 1.5x
Ro-Tel 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
95
Credit
108
Debit
101
Food Stamps
63

When is Reese Purchased?

day of week
Sun
17.9%
Mon
12.6%
Tue
11.8%
Wed
11.8%
Thu
12.3%
Fri
14.5%
Sat
19.1%
time of day
Morning
15.8%
Noon
16.8%
Afternoon
35.4%
Evening
24.7%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reese consumers purchase?

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Why do Reese consumers try new brands?

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Where do Reese consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reese Target Market

Arrow and target

Who actually buys Reese? Do these consumers match the intended target market of Reese?

Thought bubble

What motivates the target market to purchase Reese?

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What other target market should Reese look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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