Reese Consumer Insights

Who buys Reese?

A Reese consumer is generally slightly higher income, Caucasian, and senior age. Reese consumers are more likely to purchase Reese during larger pantry stocking trips. Brands such as Green Giant, Birds Eye, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Reese Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.7%
Total Basket $ (median)
$74.83

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese Consumer Demographics

demographic
index
Female
100
Male
104
<24
73
25-34
96
35-44
92
45-54
111
55-64
124
65+
126
African American
44
Asian
50
Caucasian
114
Hispanic
51
demographic
index
Has Kids
93
No Kids
115
- $20k
81
$20k-40k
85
$40k-60k
99
$60k-80k
98
$80k-100k
120
$100k-125k
111
$125k +
105
No College
94
College
101
Adv. Degree
105

Understand Reese Consumer Behavior

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Reese Basket Affinity & Size

brand
basket affinity
Green Giant 6.2x
Birds Eye 6.1x
Archer Farms 6.1x
Hellmann's 6.1x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
486

Where is Reese Purchased?

channels
index
Dollar
1
Drug
32
Food
50
Gas & Convenience
9
Mass
178
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.5x
Dannon Oikos 1.5x
Ro-Tel 1.5x
Yoplait Light 1.4x

How Did They Pay?

method
index
Cash
95
Credit
108
Debit
101
Food Stamps
63

When is Reese Purchased?

day of week
Sun
17.9%
Mon
12.6%
Tue
11.8%
Wed
11.8%
Thu
12.3%
Fri
14.5%
Sat
19.1%
time of day
Morning
15.8%
Noon
16.8%
Afternoon
35.4%
Evening
24.7%
Late
7.2%

Get More Reese Data

Contact us for the latest Reese consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Reese consumers switch to?

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Why do consumers stop buying Reese products?

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Which retailers do Reese shoppers prefer to shop at?

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What motivates consumers to try Reese products?

Research the Reese Target Market

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Who actually buys Reese? Do these consumers match the intended target market of Reese?

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What motivates the target market to purchase Reese?

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What other target market should Reese look at?

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Which other brands have a similar target market?

About Our Reese Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.