Reese's Consumer Insights

Who buys Reese's?

A Reese's consumer is generally lower income, Caucasian, and upper middle age. Reese's consumers are more likely to purchase Reese's during larger pantry stocking trips. Brands such as Cadbury, Kit Kat, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.66
% of Basket $ (median)
7.3%
Total Basket $ (median)
$36.42

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Consumer Demographics

demographic
index
Female
101
Male
91
<24
84
25-34
99
35-44
103
45-54
106
55-64
92
65+
68
African American
56
Asian
45
Caucasian
114
Hispanic
54
demographic
index
Has Kids
101
No Kids
97
- $20k
88
$20k-40k
103
$40k-60k
102
$60k-80k
102
$80k-100k
99
$100k-125k
102
$125k +
96
No College
106
College
99
Adv. Degree
98

Understand Reese's Consumer Behavior

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Reese's Basket Affinity & Size

brand
basket affinity
Cadbury 22.1x
Kit Kat 12.1x
Hershey's Kisses 9.8x
Twix 9.8x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
88
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
269

Where is Reese's Purchased?

channels
index
Beauty
6
Club
14
Dollar
116
Drug
192
Food
99
Gas & Convenience
251
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.2x
Hershey's Kisses 1.2x
Cadbury 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
103
Credit
98
Debit
100
Food Stamps
105

When is Reese's Purchased?

day of week
Sun
14.0%
Mon
13.0%
Tue
12.5%
Wed
13.2%
Thu
13.2%
Fri
16.3%
Sat
17.8%
time of day
Morning
13.9%
Noon
16.0%
Afternoon
34.2%
Evening
28.6%
Late
7.3%

About Our Reese's Consumer Insights

How do we know who buys Reese's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reese's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.