Reese's Fast Break Consumer Insights

Who buys Reese's Fast Break?

A Reese's Fast Break consumer is generally slightly higher income, Caucasian, and older age. Reese's Fast Break consumers are more likely to purchase Reese's Fast Break during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Kit Kat, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Fast Break Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.9%
Total Basket $ (median)
$12.62

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Fast Break Consumer Demographics

demographic
index
Female
99
Male
105
<24
149
25-34
106
35-44
69
45-54
129
55-64
166
65+
24
African American
90
Asian
38
Caucasian
109
Hispanic
49
demographic
index
Has Kids
92
No Kids
118
- $20k
140
$20k-40k
114
$40k-60k
97
$60k-80k
100
$80k-100k
168
$100k-125k
40
$125k +
44
No College
136
College
101
Adv. Degree
52

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Reese's Fast Break Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 20.6x
Kit Kat 20.2x
Twix 16.6x
Snickers 14.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
166

Where is Reese's Fast Break Purchased?

channels
index
Beauty
8
Club
246
Dollar
356
Drug
342
Food
13
Gas & Convenience
1218
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Armour 1.6x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
129
Credit
80
Debit
102
Food Stamps
133

When is Reese's Fast Break Purchased?

day of week
Sun
13.9%
Mon
10.9%
Tue
15.5%
Wed
12.8%
Thu
15.5%
Fri
14.4%
Sat
16.9%
time of day
Morning
18.8%
Noon
16.4%
Afternoon
28.9%
Evening
27.6%
Late
8.3%

Get More Reese's Fast Break Data

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Find Answers to Questions

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Which brands do Reese's Fast Break consumers switch to?

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Why do consumers stop buying Reese's Fast Break products?

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What motivates consumers to try Reese's Fast Break products?

Research the Reese's Fast Break Target Market

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Who actually buys Reese's Fast Break? Do these consumers match the intended target market of Reese's Fast Break?

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What motivates the target market to buy Reese's Fast Break?

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What other target market should Reese's Fast Break look at?

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Which other brands have a similar target market?

About Our Reese's Fast Break Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.