Reese's Fast Break Consumer Insights

Who buys Reese's Fast Break?

A Reese's Fast Break consumer is generally slightly higher income, Caucasian, and older age. Reese's Fast Break consumers are more likely to purchase Reese's Fast Break during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Kit Kat, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Reese's Fast Break Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
7.9%
Total Basket $ (median)
$12.62

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reese's Fast Break Consumer Demographics

demographic
index
Female
99
Male
105
<24
149
25-34
106
35-44
69
45-54
129
55-64
166
65+
24
African American
90
Asian
38
Caucasian
109
Hispanic
49
demographic
index
Has Kids
92
No Kids
118
- $20k
140
$20k-40k
114
$40k-60k
97
$60k-80k
100
$80k-100k
168
$100k-125k
40
$125k +
44
No College
136
College
101
Adv. Degree
52

Understand Reese's Fast Break Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Reese's Fast Break Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 20.6x
Kit Kat 20.2x
Twix 16.6x
Snickers 14.3x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
126
Fill Up (11-20 Items)
120
Pantry Stocking (21+ Items)
166

Where is Reese's Fast Break Purchased?

channels
index
Beauty
8
Club
246
Dollar
356
Drug
342
Food
13
Gas & Convenience
1218
Mass
48
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Armour 1.6x
Marlboro Gold Pack 1.6x
Diet Mountain Dew 1.6x

How Did They Pay?

method
index
Cash
129
Credit
80
Debit
102
Food Stamps
133

When is Reese's Fast Break Purchased?

day of week
Sun
13.9%
Mon
10.9%
Tue
15.5%
Wed
12.8%
Thu
15.5%
Fri
14.4%
Sat
16.9%
time of day
Morning
18.8%
Noon
16.4%
Afternoon
28.9%
Evening
27.6%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Reese's Fast Break consumers purchase?

check mark

Why do Reese's Fast Break consumers try new brands?

check mark

Where do Reese's Fast Break consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reese's Fast Break Target Market

Arrow and target

Who actually buys Reese's Fast Break? Do these consumers match the intended target market of Reese's Fast Break?

Thought bubble

What motivates the target market to purchase Reese's Fast Break?

magnifying glass

What other target market should Reese's Fast Break look at?

venn diagram

Which other brands have a similar target market?

About Our Reese's Fast Break Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.