Reese's Nutrageous Consumer Insights

Who buys Reese's Nutrageous?

A Reese's Nutrageous consumer is generally very low income, African American, and young adult age. Reese's Nutrageous consumers are more likely to purchase Reese's Nutrageous during small to mid sized trips. Brands such as Reese's Peanut Butter Cups, Kit Kat, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Nutrageous Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$0.95
% of Basket $ (median)
7.3%
Total Basket $ (median)
$13.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Nutrageous Consumer Demographics

demographic
index
Female
100
Male
101
<24
87
25-34
127
35-44
90
45-54
84
55-64
122
65+
44
African American
160
Asian
72
Caucasian
101
Hispanic
72
demographic
index
Has Kids
99
No Kids
102
- $20k
139
$20k-40k
138
$40k-60k
102
$60k-80k
102
$80k-100k
100
$100k-125k
48
$125k +
67
No College
121
College
100
Adv. Degree
74

Understand Reese's Nutrageous Consumer Behavior

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Reese's Nutrageous Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 25.8x
Kit Kat 22.4x
Twix 21.9x
Snickers 11.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
125

Where is Reese's Nutrageous Purchased?

channels
index
Club
160
Dollar
434
Drug
497
Food
49
Gas & Convenience
631
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Marlboro 1.9x
Chex Mix 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
150
Credit
84
Debit
90
Food Stamps
110

When is Reese's Nutrageous Purchased?

day of week
Sun
13.6%
Mon
11.2%
Tue
15.6%
Wed
14.8%
Thu
13.2%
Fri
13.0%
Sat
18.5%
time of day
Morning
11.2%
Noon
15.5%
Afternoon
32.3%
Evening
32.3%
Late
8.7%

About Our Reese's Nutrageous Consumer Insights

How do we know who buys Reese's Nutrageous? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reese's Nutrageous consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.