Reese's Nutrageous Consumer Insights

Who buys Reese's Nutrageous?

A Reese's Nutrageous consumer is generally very low income, African American, and young adult age. Reese's Nutrageous consumers are more likely to purchase Reese's Nutrageous during small to mid sized trips. Brands such as Reese's Peanut Butter Cups, Kit Kat, and Twix also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Nutrageous Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$0.95
% of Basket $ (median)
7.3%
Total Basket $ (median)
$13.04

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Nutrageous Consumer Demographics

demographic
index
Female
100
Male
101
<24
87
25-34
127
35-44
90
45-54
84
55-64
122
65+
44
African American
160
Asian
72
Caucasian
101
Hispanic
72
demographic
index
Has Kids
99
No Kids
102
- $20k
139
$20k-40k
138
$40k-60k
102
$60k-80k
102
$80k-100k
100
$100k-125k
48
$125k +
67
No College
121
College
100
Adv. Degree
74

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Reese's Nutrageous Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 25.8x
Kit Kat 22.4x
Twix 21.9x
Snickers 11.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
125

Where is Reese's Nutrageous Purchased?

channels
index
Club
160
Dollar
434
Drug
497
Food
49
Gas & Convenience
631
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Marlboro 1.9x
Chex Mix 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
150
Credit
84
Debit
90
Food Stamps
110

When is Reese's Nutrageous Purchased?

day of week
Sun
13.6%
Mon
11.2%
Tue
15.6%
Wed
14.8%
Thu
13.2%
Fri
13.0%
Sat
18.5%
time of day
Morning
11.2%
Noon
15.5%
Afternoon
32.3%
Evening
32.3%
Late
8.7%

Get More Reese's Nutrageous Data

Contact us for the latest Reese's Nutrageous consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Reese's Nutrageous consumers switch to?

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Why do consumers stop buying Reese's Nutrageous products?

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Which retailers do Reese's Nutrageous shoppers prefer to shop at?

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What motivates consumers to try Reese's Nutrageous products?

Research the Reese's Nutrageous Target Market

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Who actually buys Reese's Nutrageous? Do these consumers match the intended target market of Reese's Nutrageous?

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What motivates the target market to buy Reese's Nutrageous?

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What other target market should Reese's Nutrageous look at?

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Which other brands have a similar target market?

About Our Reese's Nutrageous Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.