Reese's Nutrageous Consumer Insights

Who buys Reese's Nutrageous?

A Reese's Nutrageous consumer is generally very low income, African American, and young adult age. Reese's Nutrageous consumers are more likely to purchase Reese's Nutrageous during small to mid sized trips. Brands such as Reese's Peanut Butter Cups, Kit Kat, and Twix also tend to be purchased in the same trip. Sample consumer insights data below.

Reese's Nutrageous Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.95
% of Basket $ (median)
7.3%
Total Basket $ (median)
$13.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reese's Nutrageous Consumer Demographics

demographic
index
Female
100
Male
101
<24
87
25-34
127
35-44
90
45-54
84
55-64
122
65+
44
African American
160
Asian
72
Caucasian
101
Hispanic
72
demographic
index
Has Kids
99
No Kids
102
- $20k
139
$20k-40k
138
$40k-60k
102
$60k-80k
102
$80k-100k
100
$100k-125k
48
$125k +
67
No College
121
College
100
Adv. Degree
74

Understand Reese's Nutrageous Consumer Behavior

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Reese's Nutrageous Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 25.8x
Kit Kat 22.4x
Twix 21.9x
Snickers 11.4x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
133
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
125

Where is Reese's Nutrageous Purchased?

channels
index
Club
160
Dollar
434
Drug
497
Food
49
Gas & Convenience
631
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Marlboro 1.9x
Chex Mix 1.6x
Armour 1.6x

How Did They Pay?

method
index
Cash
150
Credit
84
Debit
90
Food Stamps
110

When is Reese's Nutrageous Purchased?

day of week
Sun
13.6%
Mon
11.2%
Tue
15.6%
Wed
14.8%
Thu
13.2%
Fri
13.0%
Sat
18.5%
time of day
Morning
11.2%
Noon
15.5%
Afternoon
32.3%
Evening
32.3%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reese's Nutrageous consumers purchase?

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Why do Reese's Nutrageous consumers try new brands?

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Where do Reese's Nutrageous consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reese's Nutrageous Target Market

Arrow and target

Who actually buys Reese's Nutrageous? Do these consumers match the intended target market of Reese's Nutrageous?

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What motivates the target market to purchase Reese's Nutrageous?

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What other target market should Reese's Nutrageous look at?

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Which other brands have a similar target market?

About Our Reese's Nutrageous Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.