Reese's Peanut Butter Cups Consumer Insights

Who buys Reese's Peanut Butter Cups?

A Reese's Peanut Butter Cups consumer is generally very low income, Caucasian, and upper middle age. Reese's Peanut Butter Cups consumers are more likely to purchase Reese's Peanut Butter Cups during larger pantry stocking trips. Brands such as Kit Kat, Hershey's Kisses, and Snickers also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Peanut Butter Cups Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
7.1%
Total Basket $ (median)
$27.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Peanut Butter Cups Consumer Demographics

demographic
index
Female
100
Male
95
<24
106
25-34
96
35-44
96
45-54
111
55-64
105
65+
89
African American
97
Asian
55
Caucasian
109
Hispanic
64
demographic
index
Has Kids
98
No Kids
105
- $20k
107
$20k-40k
107
$40k-60k
106
$60k-80k
103
$80k-100k
93
$100k-125k
93
$125k +
86
No College
116
College
98
Adv. Degree
92

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Reese's Peanut Butter Cups Basket Affinity & Size

brand
basket affinity
Kit Kat 20.0x
Hershey's Kisses 10.9x
Snickers 10.6x
Twix 10.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
240

Where is Reese's Peanut Butter Cups Purchased?

channels
index
Beauty
2
Club
52
Dollar
267
Drug
264
Food
62
Gas & Convenience
217
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.2x
Cadbury 1.2x
Hawaiian Punch 1.2x
Twix 1.2x

How Did They Pay?

method
index
Cash
122
Credit
92
Debit
97
Food Stamps
112

When is Reese's Peanut Butter Cups Purchased?

day of week
Sun
14.5%
Mon
12.9%
Tue
13.1%
Wed
13.6%
Thu
13.5%
Fri
16.2%
Sat
16.3%
time of day
Morning
14.7%
Noon
15.6%
Afternoon
33.7%
Evening
28.2%
Late
7.8%

About Our Reese's Peanut Butter Cups Consumer Insights

How do we know who buys Reese's Peanut Butter Cups? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reese's Peanut Butter Cups consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.