Reese's Peanut Butter Cups Consumer Insights

Who buys Reese's Peanut Butter Cups? Reese's Peanut Butter Cups consumers are generally very low income, Caucasian, and upper middle age. Reese's Peanut Butter Cups consumers are more likely to purchase Reese's Peanut Butter Cups during larger pantry stocking trips. Brands such as Kit Kat, Hershey's Kisses, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Reese's Peanut Butter Cups Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
7.1%
Total Basket $ (median)
$27.86

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Reese's Peanut Butter Cups Consumer Demographics

demographic
index
Female
100
Male
95
<24
106
25-34
96
35-44
96
45-54
111
55-64
105
65+
89
African American
97
Asian
55
Caucasian
109
Hispanic
64
demographic
index
Has Kids
98
No Kids
105
- $20k
107
$20k-40k
107
$40k-60k
106
$60k-80k
103
$80k-100k
93
$100k-125k
93
$125k +
86
No College
116
College
98
Adv. Degree
92

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Reese's Peanut Butter Cups Basket Affinity & Size

brand
basket affinity
Kit Kat 20.0x
Hershey's Kisses 10.9x
Snickers 10.6x
Twix 10.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
240

Where is Reese's Peanut Butter Cups Purchased?

channels
index
Beauty
2
Club
52
Dollar
267
Drug
264
Food
62
Gas & Convenience
217
Mass
104
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.2x
Cadbury 1.2x
Hawaiian Punch 1.2x
Twix 1.2x

How Did They Pay?

method
index
Cash
122
Credit
92
Debit
97
Food Stamps
112

When is Reese's Peanut Butter Cups Purchased?

day of week
Sun
14.5%
Mon
12.9%
Tue
13.1%
Wed
13.6%
Thu
13.5%
Fri
16.2%
Sat
16.3%
time of day
Morning
14.7%
Noon
15.6%
Afternoon
33.7%
Evening
28.2%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reese's Peanut Butter Cups consumers purchase?

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Why do Reese's Peanut Butter Cups consumers try new brands?

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Where do Reese's Peanut Butter Cups consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reese's Peanut Butter Cups Target Market

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Who actually buys Reese's Peanut Butter Cups? Do these consumers match the intended target market of Reese's Peanut Butter Cups?

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What motivates the target market to purchase Reese's Peanut Butter Cups?

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What other target market should Reese's Peanut Butter Cups look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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