Reese's Pieces Consumer Insights

Who buys Reese's Pieces?

A Reese's Pieces consumer is generally median income, Caucasian, and lower middle age. Reese's Pieces consumers are more likely to purchase Reese's Pieces during larger pantry stocking trips. Brands such as Skittles, M&M's, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Pieces Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.3%
Total Basket $ (median)
$18.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Pieces Consumer Demographics

demographic
index
Female
100
Male
98
<24
88
25-34
106
35-44
107
45-54
92
55-64
83
65+
55
African American
72
Asian
52
Caucasian
111
Hispanic
69
demographic
index
Has Kids
103
No Kids
92
- $20k
108
$20k-40k
103
$40k-60k
103
$60k-80k
110
$80k-100k
105
$100k-125k
89
$125k +
76
No College
104
College
101
Adv. Degree
88

Understand Reese's Pieces Consumer Behavior

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Reese's Pieces Basket Affinity & Size

brand
basket affinity
Skittles 21.7x
M&M's 11.7x
Kit Kat 8.7x
Reese's Peanut Butter Cups 8.5x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
92
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
262

Where is Reese's Pieces Purchased?

channels
index
Beauty
2
Club
34
Dollar
456
Drug
235
Food
62
Gas & Convenience
220
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Skittles 1.4x
Hawaiian Punch 1.4x
Diet Dr Pepper 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
122
Credit
92
Debit
96
Food Stamps
117

When is Reese's Pieces Purchased?

day of week
Sun
14.5%
Mon
12.0%
Tue
12.2%
Wed
14.1%
Thu
13.3%
Fri
16.4%
Sat
17.4%
time of day
Morning
13.1%
Noon
16.4%
Afternoon
34.1%
Evening
28.6%
Late
7.7%

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Find Answers to Questions

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Which brands do Reese's Pieces consumers switch to?

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Why do consumers stop buying Reese's Pieces products?

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Which retailers do Reese's Pieces shoppers prefer to shop at?

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What motivates consumers to try Reese's Pieces products?

Research the Reese's Pieces Target Market

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Who actually buys Reese's Pieces? Do these consumers match the intended target market of Reese's Pieces?

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What motivates the target market to buy Reese's Pieces?

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What other target market should Reese's Pieces look at?

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Which other brands have a similar target market?

About Our Reese's Pieces Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.