Reese's Puffs Consumer Insights

Who buys Reese's Puffs? A Reese's Puffs consumer is generally slightly lower income, Caucasian, and lower middle age. Reese's Puffs consumers are more likely to purchase Reese's Puffs during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Reese's Puffs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.33
% of Basket $ (median)
4.6%
Total Basket $ (median)
$73.11

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reese's Puffs Consumer Demographics

demographic
index
Female
102
Male
85
<24
107
25-34
108
35-44
112
45-54
91
55-64
56
65+
32
African American
89
Asian
58
Caucasian
108
Hispanic
74
demographic
index
Has Kids
118
No Kids
60
- $20k
105
$20k-40k
102
$40k-60k
106
$60k-80k
104
$80k-100k
96
$100k-125k
102
$125k +
81
No College
107
College
102
Adv. Degree
81

Understand Reese's Puffs Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Reese's Puffs Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
492

Where is Reese's Puffs Purchased?

channels
index
Beauty
3
Club
86
Dollar
126
Drug
76
Food
83
Gas & Convenience
9
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.6x
General Mills Lucky Charms 1.6x
Totino's Pizza Rolls 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
103
Credit
87
Debit
98
Food Stamps
197

When is Reese's Puffs Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.4%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
17.1%
time of day
Morning
13.9%
Noon
15.6%
Afternoon
33.4%
Evening
29.4%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Reese's Puffs consumers purchase?

check mark

Why do Reese's Puffs consumers try new brands?

check mark

Where do Reese's Puffs consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reese's Puffs Target Market

Arrow and target

Who actually buys Reese's Puffs? Do these consumers match the intended target market of Reese's Puffs?

Thought bubble

What motivates the target market to purchase Reese's Puffs?

magnifying glass

What other target market should Reese's Puffs look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us