Reese's Puffs Consumer Insights

Who buys Reese's Puffs?

A Reese's Puffs consumer is generally slightly lower income, Caucasian, and lower middle age. Reese's Puffs consumers are more likely to purchase Reese's Puffs during larger pantry stocking trips. Brands such as General Mills Lucky Charms, Cinnamon Toast Crunch, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Puffs Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.33
% of Basket $ (median)
4.6%
Total Basket $ (median)
$73.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Puffs Consumer Demographics

demographic
index
Female
102
Male
85
<24
107
25-34
108
35-44
112
45-54
91
55-64
56
65+
32
African American
89
Asian
58
Caucasian
108
Hispanic
74
demographic
index
Has Kids
118
No Kids
60
- $20k
105
$20k-40k
102
$40k-60k
106
$60k-80k
104
$80k-100k
96
$100k-125k
102
$125k +
81
No College
107
College
102
Adv. Degree
81

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Reese's Puffs Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
492

Where is Reese's Puffs Purchased?

channels
index
Beauty
3
Club
86
Dollar
126
Drug
76
Food
83
Gas & Convenience
9
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cinnamon Toast Crunch 1.6x
General Mills Lucky Charms 1.6x
Totino's Pizza Rolls 1.6x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
103
Credit
87
Debit
98
Food Stamps
197

When is Reese's Puffs Purchased?

day of week
Sun
17.9%
Mon
13.9%
Tue
12.4%
Wed
11.9%
Thu
11.5%
Fri
15.3%
Sat
17.1%
time of day
Morning
13.9%
Noon
15.6%
Afternoon
33.4%
Evening
29.4%
Late
7.7%

Get More Reese's Puffs Data

Contact us for the latest Reese's Puffs consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Reese's Puffs consumers switch to?

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Why do consumers stop buying Reese's Puffs products?

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Which retailers do Reese's Puffs shoppers prefer to shop at?

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What motivates consumers to try Reese's Puffs products?

Research the Reese's Puffs Target Market

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Who actually buys Reese's Puffs? Do these consumers match the intended target market of Reese's Puffs?

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What motivates the target market to buy Reese's Puffs?

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What other target market should Reese's Puffs look at?

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Which other brands have a similar target market?

About Our Reese's Puffs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.