Reese's Sticks Consumer Insights

Who buys Reese's Sticks?

A Reese's Sticks consumer is generally very low income, African American, and adolescent age. Reese's Sticks consumers are more likely to purchase Reese's Sticks during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Sticks Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.28
% of Basket $ (median)
6.4%
Total Basket $ (median)
$20.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Sticks Consumer Demographics

demographic
index
Female
98
Male
117
<24
232
25-34
118
35-44
94
45-54
86
55-64
77
65+
45
African American
109
Asian
44
Caucasian
106
Hispanic
82
demographic
index
Has Kids
99
No Kids
102
- $20k
184
$20k-40k
125
$40k-60k
116
$60k-80k
92
$80k-100k
70
$100k-125k
78
$125k +
52
No College
135
College
99
Adv. Degree
63

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Reese's Sticks Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 11.8x
Twix 10.6x
Kit Kat 9.6x
Reese's 8.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
205

Where is Reese's Sticks Purchased?

channels
index
Dollar
178
Drug
170
Food
37
Gas & Convenience
1124
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Gold Peak 1.5x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
128
Credit
83
Debit
97
Food Stamps
155

When is Reese's Sticks Purchased?

day of week
Sun
16.4%
Mon
12.1%
Tue
11.8%
Wed
12.9%
Thu
16.0%
Fri
15.2%
Sat
15.7%
time of day
Morning
11.3%
Noon
15.0%
Afternoon
30.4%
Evening
31.2%
Late
12.1%

Get More Reese's Sticks Data

Contact us for the latest Reese's Sticks consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Reese's Sticks consumers switch to?

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Why do consumers stop buying Reese's Sticks products?

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Which retailers do Reese's Sticks shoppers prefer to shop at?

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What motivates consumers to try Reese's Sticks products?

Research the Reese's Sticks Target Market

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Who actually buys Reese's Sticks? Do these consumers match the intended target market of Reese's Sticks?

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What motivates the target market to buy Reese's Sticks?

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What other target market should Reese's Sticks look at?

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Which other brands have a similar target market?

About Our Reese's Sticks Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.