Reese's Sticks Consumer Insights

Who buys Reese's Sticks?

A Reese's Sticks consumer is generally very low income, African American, and adolescent age. Reese's Sticks consumers are more likely to purchase Reese's Sticks during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Twix, and Kit Kat also tend to be purchased in the same trip. See sample consumer insights data below.

Reese's Sticks Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.28
% of Basket $ (median)
6.4%
Total Basket $ (median)
$20.10

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Reese's Sticks Consumer Demographics

demographic
index
Female
98
Male
117
<24
232
25-34
118
35-44
94
45-54
86
55-64
77
65+
45
African American
109
Asian
44
Caucasian
106
Hispanic
82
demographic
index
Has Kids
99
No Kids
102
- $20k
184
$20k-40k
125
$40k-60k
116
$60k-80k
92
$80k-100k
70
$100k-125k
78
$125k +
52
No College
135
College
99
Adv. Degree
63

Understand Reese's Sticks Consumer Behavior

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Reese's Sticks Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 11.8x
Twix 10.6x
Kit Kat 9.6x
Reese's 8.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
205

Where is Reese's Sticks Purchased?

channels
index
Dollar
178
Drug
170
Food
37
Gas & Convenience
1124
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Gold Peak 1.5x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
128
Credit
83
Debit
97
Food Stamps
155

When is Reese's Sticks Purchased?

day of week
Sun
16.4%
Mon
12.1%
Tue
11.8%
Wed
12.9%
Thu
16.0%
Fri
15.2%
Sat
15.7%
time of day
Morning
11.3%
Noon
15.0%
Afternoon
30.4%
Evening
31.2%
Late
12.1%

About Our Reese's Sticks Consumer Insights

How do we know who buys Reese's Sticks? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Reese's Sticks consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.