Reese's Sticks Consumer Insights

Who buys Reese's Sticks? Reese's Sticks consumers are generally very low income, African American, and adolescent age. Reese's Sticks consumers are more likely to purchase Reese's Sticks during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Twix, and Kit Kat also tend to be purchased in the same trip. Sample consumer insights data below.

Reese's Sticks Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.28
% of Basket $ (median)
6.4%
Total Basket $ (median)
$20.10

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reese's Sticks Consumer Demographics

demographic
index
Female
98
Male
117
<24
232
25-34
118
35-44
94
45-54
86
55-64
77
65+
45
African American
109
Asian
44
Caucasian
106
Hispanic
82
demographic
index
Has Kids
99
No Kids
102
- $20k
184
$20k-40k
125
$40k-60k
116
$60k-80k
92
$80k-100k
70
$100k-125k
78
$125k +
52
No College
135
College
99
Adv. Degree
63

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Reese's Sticks Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 11.8x
Twix 10.6x
Kit Kat 9.6x
Reese's 8.2x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
112
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
205

Where is Reese's Sticks Purchased?

channels
index
Dollar
178
Drug
170
Food
37
Gas & Convenience
1124
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 1.6x
Gold Peak 1.5x
Monster Energy 1.5x
Hawaiian Punch 1.5x

How Did They Pay?

method
index
Cash
128
Credit
83
Debit
97
Food Stamps
155

When is Reese's Sticks Purchased?

day of week
Sun
16.4%
Mon
12.1%
Tue
11.8%
Wed
12.9%
Thu
16.0%
Fri
15.2%
Sat
15.7%
time of day
Morning
11.3%
Noon
15.0%
Afternoon
30.4%
Evening
31.2%
Late
12.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reese's Sticks consumers purchase?

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Why do Reese's Sticks consumers try new brands?

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Where do Reese's Sticks consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reese's Sticks Target Market

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Who actually buys Reese's Sticks? Do these consumers match the intended target market of Reese's Sticks?

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What motivates the target market to purchase Reese's Sticks?

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What other target market should Reese's Sticks look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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