Refresh Consumer Insights

Who buys Refresh?

A Refresh consumer is generally very low income, Asian, and senior age. Refresh consumers are more likely to purchase Refresh during larger pantry stocking trips. Brands such as Febreze, Listerine, and Charmin also tend to be purchased in the same trip. See sample consumer insights data below.

Refresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.34
% of Basket $ (median)
13.8%
Total Basket $ (median)
$67.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Refresh Consumer Demographics

demographic
index
Female
99
Male
114
<24
132
25-34
86
35-44
84
45-54
97
55-64
153
65+
308
African American
56
Asian
229
Caucasian
90
Hispanic
92
demographic
index
Has Kids
75
No Kids
157
- $20k
128
$20k-40k
82
$40k-60k
95
$60k-80k
92
$80k-100k
96
$100k-125k
112
$125k +
120
No College
94
College
97
Adv. Degree
120

Understand Refresh Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Refresh Basket Affinity & Size

brand
basket affinity
Febreze 9.1x
Listerine 6.8x
Charmin 6.2x
Cascade 6.0x
basket size
index
Urgent Need (1-2 Items)
32
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
231

Where is Refresh Purchased?

channels
index
Beauty
5
Club
289
Dollar
110
Drug
174
Food
11
Gas & Convenience
1
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.4x
Marlboro 1.4x
Red Bull 1.3x
Hawaiian Punch 1.3x

How Did They Pay?

method
index
Cash
78
Credit
126
Debit
99
Food Stamps
21

When is Refresh Purchased?

day of week
Sun
14.1%
Mon
12.9%
Tue
12.9%
Wed
12.7%
Thu
13.4%
Fri
14.8%
Sat
19.2%
time of day
Morning
14.1%
Noon
19.8%
Afternoon
36.2%
Evening
25.1%
Late
4.9%

Get More Refresh Data

Contact us for the latest Refresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Refresh consumers switch to?

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Why do consumers stop buying Refresh products?

Store front

Which retailers do Refresh shoppers prefer to shop at?

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What motivates consumers to try Refresh products?

Research the Refresh Target Market

Arrow and target

Who actually buys Refresh? Do these consumers match the intended target market of Refresh?

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What motivates the target market to buy Refresh?

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What other target market should Refresh look at?

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Which other brands have a similar target market?

About Our Refresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.